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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari dominated classic car auctions in 2014

If it seems to you that the prices being paid for top collector classics at auction keep ratcheting up, you're right. In fact in the US alone, some $1.3 billion were spent on collector cars this past year – a $100 million increase over 2013's tally. And much of that was made up of Ferraris. In fact vintage Prancing Horses accounted for nine out of the ten most expensive cars sold at auction in 2014 – and their prices went up by some 43 percent. The headline of the year, of course, was the 250 GTO which Bonhams sold in Monterey for over $38 million, setting a new world record. But impressive as that was, the GTO wasn't the only eight-figure Ferrari auctioned off this year. On the same week, RM sold a 265 GTB/C Speciale for $26.4 million. Bonhams sold a 375-Plus for $18.4 million at Goodwood, Gooding got $15 million for a 250 GT California Spider, RM raked in $11.5 million for a 250 LM and another $10 million for Steve McQueen's 275 GTB/4. The rest of the list was populated by another 250 California, another 275 and a 250 Mille Miglia, each of which sold for around $8 million apiece. That's the list reported by Ferrari itself, but while the top prices listed on Sports Car Market differ slightly, any way you slice it, the top ten slots are still taken by Maranello's finest. (Hagerty, for its part, reported a slightly different list a few days ago, with eight of the top slots taken by Ferraris and two by Ford GT40s.) Oh, and in case you're wondering, the tenth car on the list was not a Mercedes – the only marque that has traded places with Ferrari for the top place any year since the turn of the millennium. No, this year, the list was rounded out by the pristine white McLaren F1 that Gooding sold for $10.75 million at Pebble Beach this year, slotting in just above the McQueen 275. News Source: Ferrari, Sports Car MarketImage Credit: Ferrari Ferrari Auctions Classics record

Sebastian Vettel rips Ferrari FXX K around Fiorano

Sebastian Vettel is without a doubt the most successful driver currently on the Formula One grid. He's won four world championships, 39 grands prix and taken pole position 45 times. That makes him the third most successful driver in F1 history, retired or active. And now that he's signed with Ferrari, he's driving for the most successful team in the series as well. That's good news for the tifosi, but it's also good news for Vettel. Because not only will he be driving one of the best cars on the grid, but he'll have access to some of the best wheels off of it, too. Case in point: This latest video released by the Maranello outfit, in which the multiple world champion takes the new FXX K out for a spin around Fiorano. The track-bound evolution of the hybrid LaFerrari hypercar, the FXX K is said to lap the circuit in 1:14, making it the fastest Prancing Horse this side of a purpose-built racer like the SF15-T he'll be piloting in the 2015 world championship. In short, it's a heck of a step up from the special-edition FX crossover Infiniti made for him when he was still at Red Bull. And while you might think it still wouldn't measure up to some of the race-winning single-seaters he's driven over the years, he does seem to enjoy the experience. At least it's got a bit more elbow room than what he's used to. Related Gallery Sebastian Vettel in Ferrari FXX K at Fiorano News Source: Ferrari Ferrari Supercars Videos F1 Sebastian Vettel fiorano ferrari fxx k