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Ferrari completes two-year restoration of fire-damaged 225E
Wed, Mar 16 2016See this classic Ferrari? It looks pretty good, right? Well it didn't a couple of years ago, having been all but destroyed in a fire. But the Ferrari Classiche department completed a comprehensive two-year restoration process that's left it looking as good as (if not better than) new. The vehicle in question is a 1952 Ferrari 225E, one of the earliest sports cars the Prancing Horse made, just five years after its founding. It was delivered new to Count Antonio Sterzi, who campaigned it first in the Mille Miglia. The car went on to win events like the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza, but after changing hands a couple of times, it was ravaged by a fire. View 7 Photos Several attempts were made in the decades since to bring it back to proper working condition. But it wasn't until its current Argentinian owner commissioned the factory's own restoration department to completely overhaul the burnt-out shell that it regained its luster. Over the course of two years, the Classiche studio has comprehensively reconditioned the 225E inside, out, and under the hood, sourcing original documentation from the factory archives to match the interior as close as possible to how it would have originally been outfitted, and giving it a beautiful two-tone blue and white paintjob. A FERRARI RISES FROM THE ASHES A fire-damaged 225E makes a triumphant return Maranello, 15 March 2016 – After almost two years of work, restoration of the 225E chassis no. 0178 is finally complete and the car is back in its owner's hands. The project was a huge challenge for the Ferrari Classiche department as the car, which belongs to an Argentinean collector, arrived in Maranello in a terrible state of repair, having been partly-destroyed in a fire. Racing past. The 225E left the factory in May 1952 and was first owned by Count Antonio Sterzi. It quickly made its competitive debut in none other than the Mille Miglia in the hands of that gentleman and his co-driver Nino Rovelli. In June the same year, the 225E won the Coppa della Toscana with Bruno Sterzi who also raced it to victory in the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza for which both front and rear bumpers were removed. The car changed hands a couple of times but was then involved in a fire in which it sustained severe damage. The engine, however, was almost entirely salvageable and an attempt was made during the 1980s to restore the bodywork.
For his last act, Marchionne will outline an EV/hybrid roadmap this week
Wed, May 30 2018MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.
'No pink': Why there are some colors Ferrari won't do
Wed, Apr 5 2017Off the top of your head, how many colors do you think Ferraris come in? There's the famous rosso corsa, of course. Then there's yellow, which is objectively the best Ferrari color. I know a guy with a pristine early-90s 348ts in coke-dealer white, and there are definitely black and silver Ferraris out there. But if you've ever wondered why you can't get a Ferrari in any garish color you want, a Ferrari exec recently discussed which of the company's colors are most popular and why you'll never see a pink Ferrari. "It just doesn't fit into our whole ethos to be honest," Ferrari's Australasia CEO Herbert Appleroth told news.com.au. "It's a brand rule. No pink. No Pokemon Ferraris!" When asked about other colors, Appleroth suggested that while they might be OK for other, more plebeian cars, they were not right for Ferrari. "There are other colors that aren't in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands." Appleworth went on to say that Ferrari strives to provide a highly customizable car-buying experience. "Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don't want two cars to be the same," he told News.com. "There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications." So, while big-bucks supercar buyers have near infinite interior and drivetrain options when ordering a new Ferrari, they'll have to settle for after market sprays or custom wraps to get that perfect shade of pink on their Lusso.Related Video: News Source: News.com.au Auto News Ferrari paint colors customize
