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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Sebastian Vettel says he's struggling with his Ferrari in Silverstone

SILVERSTONE, England — Sebastian Vettel said he had struggled to get the right feel for his Ferrari after qualifying a disappointing sixth at the British Grand Prix on Saturday. The four-times world champion, and last year's race winner at Silverstone, will line up a row behind Monegasque teammate Charles Leclerc, in third, and with both the Red Bulls also ahead of him. It was the third race in a row that Vettel had been out-qualified by the 21-year-old, in Leclerc's first full season with Ferrari. Leclerc was on pole in Austria, with Vettel 10th after being sidelined with a power unit problem, and third behind the Mercedes drivers in France while the German was seventh. "I think I just struggled to extract what was in the car," Vettel told reporters. "I just couldn't get the right feel. Not happy with how it went. "I should be more competitive in the race but lately (I've) been struggling a little bit to just extract that one lap, get a great feel for the car. It's been a bit up and down the whole weekend. "It didn't look great on my side," he added of the session on a cold and overcast afternoon. "I struggled to feel the car today and just couldn't get on top of it. It wasn't the best day," added Vettel. Valtteri Bottas starts on pole for Mercedes with five-times world champion teammate Lewis Hamilton, the overall leader, alongside on the front row. The champions have won eight of nine races so far, with Red Bull's Max Verstappen taking the other. "Mercedes should be the favorites but I think we have a fair battle with the Red Bulls and take it from there," commented Vettel, who has not won a race since Belgium last August. "For sure Mercedes is very strong so they will be difficult to beat." Motorsports Ferrari Mercedes-Benz Racing Vehicles Sebastian Vettel