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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari to reveal California-based 149M on February 12

The updated, turbocharged Ferrari California might be the Prancing Horse's worst-kept secret ever. The long-rumored car was spotted testing last summer at the Italian dreammaker's Fiorano test track with the unmistakable whistle of a forced-induction engine, and Ferrari is now teasing the reveal of its "149M Project" on February 12. Because that the original codename for the California was the F149, the new car is almost certainly the refreshed version.
The exact engine under the hood is still a mystery, but it is rumored to be a tuned version of the 3.8-liter, twin-turbocharged V8 found in the Maserati Quattroporte with 523 horsepower and 524 pound-feet of torque, an engine that is already a significant upgrade over the 483 hp and 372 lb-ft in the current California. Other reported upgrades suggest there is the possibility of revised exterior pieces to make the new model look more like the F12 Berlinetta, along with an improved interior featuring a more modern infotainment system. As expected, Ferrari has no plans to drop the California's retracting hardtop for the updated model.
While Ferrari will debut the new car on February 12, the public will probably not get its first chance to check out the brand's entry-level sports car until the Geneva Motor Show in March.

Ferrari slated to reveal revised FF on Lake Como next month

Ferrari is reportedly gearing up to present a new version of the FF. Initially introduced in 2011, Maranello's all-wheel-drive shooting brake is now the oldest model in the lineup. But it won't be for much longer. The Italian automaker reportedly sent out a notice to select customers recently, inviting them to the debut of a V12 grand tourer with 2+2 seating. While it didn't explicitly name the model, those parameters could only apply to the FF. The reveal is slated to take place on February 15 at Villa Erba, the estate neighboring Villa d'Este on Lake Como that also hosts part of the Concorso d'Eleganza each year. That event is not slated to take place until May, but Ferrari is apparently renting it out for the event. Expect the updated FF to make its public debut at the Geneva Motor Show the following month. We predict revised styling to the front and rear fascias and new head- and taillights more in keeping with the company's newer models. The 6.3-liter V12 will likely carry over, but where the current model packs 651 horsepower, the revised version could step up to around 700 to bridge the gap to the more potent F12 Berlinetta with its 730 hp – or 769 in the F12 TdF. Don't expect any turbochargers – at least not on the V12 – as Ferrari doesn't plan on applying them to its 12-cylinder models. A hybrid version could be in the cards. Rumors have also suggested that a lower-priced V8 version could be offered as well, though that could end up encroaching too closely on the California's territory. One way or another, the part-time all-wheel drive system is likely to stay – as will the four-seat layout. Plus, a more tapered roofline could help the revised FF cut a more elegant silhouette. Related Video: Featured Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Drew Phillips / AOL Geneva Motor Show Ferrari Coupe Hatchback Wagon Supercars ferrari ff