2009 Ferrari Berlinetta F1 4.3l V8 32v Automatic Coupe Premium Satellite Ipod on 2040-cars

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Ferrari 250 GT SWB California Spider tops Gooding's Saturday auction at $15.18 million

During the weekend's automotive smorgasbord in Pebble Beach, Ferrari has played a huge roll. Twenty examples of the ultra-rare 250 TR, better known as the Testa Rossa, were prominently on display at the Concours d'Elegance, and the Prancing Horses have been top sellers at many of the auctions. You can chalk up one more on that list with a 1961 Ferrari 250 GT SWB California Spider with a scarce, optional hardtop included going for $15.18 million at Gooding & Company's sale on Saturday night. Ferris Bueller would find it so choice.
In all, the auction house brought in about $60.4 million during the night, and 17 of the cars on the block sold for over $1 million. None of the other cars on Saturday managed quite the stratospheric highs of the California, though. A 1955 Aston Martin DB3S was the second-highest seller at $5.5 million. The next four top vehicles were all Ferraris with final prices ranging between $2.09 million and $2.365 million. Clearly, investors are in love with the Prancing Horse these days.
Check out our gallery, and scroll down to read the auction house's announcement of its top Saturday results.

LaFerrari XX prototype pushed so hard that its suspension fails

Ferrari has a real challenge on its hands. It made the new LaFerrari hybrid hypercar so extreme already that it left little room to crank it up to 11 and turn it into an XX development prototype like it did with the Enzo and the 599 before it. So it's really going to have to push the envelop to take it that extra step.
That's what it has apparently set out to do with this LaFerrari prototype at Monza, where the Prancing Horse marque was spotted preparing the upcoming LaFerrari XX. In fact, testers ran the prototype so hard that they broke the car's right rear suspension. Which is bound to happen, we guess, when you try to find that extra bit of performance in a vehicle that's already one of the most capable ever devised, but only goes to show how much deeper Ferrari will have to dig to find that even sharper edge.
Either that or Ferrari's working on some sort of four-wheel steering system with automatic camber adjustment... See for yourself in the video below.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.