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All four Ferrari hypercars hit Fiorano at once

Some supercar fanatics would give anything for a chance to drive a Ferrari, much less one of its flagship hypercars. But this one lucky devil got to drive all four of 'em. At Fiorano. Of course this isn't just any old lucky devil. He's Dario Benuzzi, who's been Ferrari's chief test driver since 1969. That means he probably knows the company's private Fiorano test track better than anyone, and he has one of the best jobs in the world. But even this had to be a treat for Benuzzi, driving the F40, F50, Enzo, and LaFerrari back to back around the circuit. (All they need now is a 288 GTO to round out the action, like one owner did when he drove down to Italy with his best buddies in a convoy of scarlet hypercars, pictured in the gallery below.) Watch the video above to see it all go down and to hear some of Benuzzi's impressions on the progress of the flagship Ferrari. Related Gallery LaFerrari family portrait News Source: Ferrari via YouTube Ferrari Supercars Videos ferrari laferrari fiorano ferrari f40

Santa swaps his sleigh for a Ferrari-powered Toyota

A Ferrari-powered Toyota 86 is sure to garner a bit of attention, as well it should. We've been paying attention throughout this build, so it should be no surprise then that Santa did as well. He's ditched his red sleigh for the Gumout GT4586 in this video. If you've been following along, you know that Ryan Tuerck and Gumout built this completely bonkers machine that's far more exciting than some previous Japanese/Italian mash-up automobiles. Donut Media has been doing their part to document and promote every stage of the process. This new video is filled with the gratuitous amounts of lights, noise, and tire smoke that Donut is known for. We don't know the conversion from horsepower to reindeerpower, but the GT4586 should provide plenty of oomph for Santa's Christmas trek. Related Video: News Source: YouTube Humor Ferrari Scion Toyota Coupe Special and Limited Editions Performance Videos toyota 86 engine swap

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.