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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.

Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video: