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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 458 Speciale with aftermarket exhaust screams

Take an already amazing Ferrari 458 Speciale, add an aftermarket exhaust capable of shooting flames, and unleash the coupe in a tunnel to maximize its sonic glory. This video uses that simple formula, and the result sounds spectacular. According to the YouTube description, the Ferrari has a system from the company Frequency Intelligent Exhaust, and the new pipes make the high-revving V8 scream. The little jets of flame that come out the back only sweeten the experience. The video lets you hear these wonderful pipes while the 458 is stationary and on the move. From inside, the sound is surprisingly subdued when the driver doesn't have the throttle against the floor. It seems like you could actually cruise around without needing earplugs but still enjoy the superb noise when desired. Related Video:

1990 Riva 32 speedboat is a 780 hp seagoing Ferrari

This is a 1990 Riva Ferrari 32, and it's going up for auction later this month in Monaco. The vessel resulted from a collaboration between the automaker and Italian shipyard Riva – which has also provided the basis for classic wooden speedboats for the founder of Lamborghini and the designer of McLarens. The Ferrari-influenced craft measures 32 feet in length with a pair of V8 engines under the aft deck capable of propelling it up to 60 miles per hour. Rather than make a marine version of one of its road-going engines, as Lamborghini has, the Riva Ferrari was powered by Vulcano 400 marine engines each displacing 8.0 liters and good for 390 horsepower. Only 40 examples were ever made, of which this is the 28th. RM Sotheby's anticipates it will fetch upwards of $200,000 when the gavel drops at Le Sporting in Monte Carlo, which is about what you'd pay for a California T these days. Matching red Wayfarers and gold Rolex not included. Related Video: Featured Gallery 1990 Riva Ferrari 32 View 20 Photos News Source: RM Sotheby'sImage Credit: Cymon Taylor / RM Sotheby's Ferrari Auctions boat RM Sotheby's