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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari boss Montezemolo expects big changes from FIA

You'd think that with former Ferrari principal Jean Todt running the FIA, the relationship between the motorsport governing body and the team he once called home would be a solid one. But his former boss expects more from the organization that overseas Formula One.
In a recent interview (excerpts from which you can read below), Ferrari chairman Luca di Montezemolo pointed to some perceived inconsistencies in rulings made by FIA officials this season and called for "strong changes." Among those controversies was a drive-through penalty handed to Felipe Massa at the season-closing Brazilian Grand Prix last weekend, his last for the Scuderia. Massa was reprimanded for cutting across the white line that marks the exit from the pit lane, the penalty for which dropped him from fourth place in the race to seventh, and cost Ferrari its second place in the final standings for the constructors' championship - and with it a good $10 million in prize money. Montezemolo characterized the penalty as "disproportionate and unjust".
The Ferrari chief also pointed to penalties handed to Mercedes as either too harsh or not harsh enough, calling for greater consistency in FIA rulings and implying that more permanent race stewards be appointed instead of alternating race to race.

Rebuilt Ferrari Enzo sells for $1.75 million at auction

See this Ferrari Enzo? See how it's in one piece? Well it wasn't always. It was involved in a horrendous crash a decade ago that split it clear in half. But it's long-since been rebuilt and sold for $1.75 million at the RM Sotheby's sale in Paris on Wednesday. The supercar in question belonged to Silicon Valley tech exec Stefan Eriksson, who crashed it into a pole along the Pacific Coast Highway in 2006. The Enzo was split in half, with the cockpit and nose on one side of the highway and the engine with its subframe on the other. If it were any less valuable a car, it might have been a complete write-off. But as yesterday's sale attested, the Enzo was worth fixing. So it was sent back to the factory where it was repaired, refurbished to as-new condition, repainted from red over black to black over red, and certified by the manufacturer. It was one of the top lots at RM Sotheby's autction, but even at that price, it wasn't the top earner of the day. That honor went to a rare 1962 Ferrari 400 Superamerica Aerodinamico, which sold for $3.3 million. Next up was a 1955 Porsche 550 Spyder that went for $3.07 million, followed by a '57 BMW 507 Roadster for $2.25 million. The Enzo came in fifth. Oh, and that Delta Integrale we were pining after? It went for $150 grand. Shame we weren't there with cash in hand. Related Video: