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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari reveals sold-out LaFerrari Spider

Ferrari's current supercar king, the LaFerrari, is a few years old, so naturally, now is the time to debut a more exclusive and expensive variant. Enter the LaFerrari Spider. Ferrari tweeted an image of the new car this morning. Rumors of a convertible LaFerrari have circled for years, though this is the first time the car was seen by the public. It will debut in the flesh this fall at the Paris Motor Show. Earlier this year, the company showed the convertible to potential customers at a private event. Reaction was so strong, the car sold out almost immediately. The droptop is estimated to cost $1.4 million, 40-percent more than the standard version. About 150 to 200 cars will be built, far fewer than the run of 499 for the original. The 949-horsepower, 6.3-liter hybrid V12 will remain in place,and Ferrari says the chassis and aerodynamics were modified to maintain performance. It will offer carbon-fiber and soft tops. Although the LaFerrari Spider most likely won't usurp the Bugatti Veyron and as the fastest convertible, it will still be one of the fastest and rarest cars in the world. Related Video: Featured Gallery Ferrari LaFerrari Spider News Source: Ferrari Ferrari Convertible Performance ferrari laferrari ferrari laferrari spider

Watch a Ferrari LaFerrari drift, almost crash at the Nurburgring

It's a fair bet that we could have just written the words "LaFerrari," "Nurburgring," "drifting" and "videos," and drawn just as many eyeballs as a proper bit of text. But, our bosses say four-word posts aren't okay, so here we are. Today, we have a pair of videos featuring the topics mentioned above. The first video, shown up top, is what most of us think we could do, were we handed the keys to a wildly powerful hybrid Ferrari and given access to the world's most famous race track. We'd drift about and generally have an absolute riot The second video, shown below, is what would actually happen were we given a LaFerrari on the Nurburgring – we'd go too slow and scare the hell out of ourselves. Give both videos a look. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: