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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari testing 458 successor in the snow?

It may not seem so long ago that Ferrari introduced the 458 Italia. But it's been on the market a solid 5 years since its launch in 2009, which makes it not only the oldest model in the company's lineup, but one of the oldest in its segment, the Lamborghini Huracan and McLaren 650S just having been launched in the past couple of months. So while a solitary Ferrari playing in the snow might otherwise seem like little more than an unlikely place for it to be, its chronology suggests the crew from Maranello could be up to something more.
The white 458 captured by our spy photographers in Northern Sweden appears to have something going on around its wheel arches. Aside from the panel gap that's taped up between the quarter panel and rear fender in front of the rear wheel arch, there appear to be some modifications around the front wheel arch. Just what they're for, we don't know, but their presence suggests something's up.
The test mule pictured here could be simply testing some new components, for whatever application, but if this is indeed a prototype for the 458's replacement, we'll probably start seeing more of these from here on in before the finished product comes around within the next couple of years - by which time the 458 will be a good seven years old, longer than the F430 or 360 Modena before it were on the market.

Sebastian Vettel rips Ferrari FXX K around Fiorano

Sebastian Vettel is without a doubt the most successful driver currently on the Formula One grid. He's won four world championships, 39 grands prix and taken pole position 45 times. That makes him the third most successful driver in F1 history, retired or active. And now that he's signed with Ferrari, he's driving for the most successful team in the series as well. That's good news for the tifosi, but it's also good news for Vettel. Because not only will he be driving one of the best cars on the grid, but he'll have access to some of the best wheels off of it, too. Case in point: This latest video released by the Maranello outfit, in which the multiple world champion takes the new FXX K out for a spin around Fiorano. The track-bound evolution of the hybrid LaFerrari hypercar, the FXX K is said to lap the circuit in 1:14, making it the fastest Prancing Horse this side of a purpose-built racer like the SF15-T he'll be piloting in the 2015 world championship. In short, it's a heck of a step up from the special-edition FX crossover Infiniti made for him when he was still at Red Bull. And while you might think it still wouldn't measure up to some of the race-winning single-seaters he's driven over the years, he does seem to enjoy the experience. At least it's got a bit more elbow room than what he's used to. Related Gallery Sebastian Vettel in Ferrari FXX K at Fiorano News Source: Ferrari Ferrari Supercars Videos F1 Sebastian Vettel fiorano ferrari fxx k