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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.

Watch the Ferrari LaFerrari get put through its paces by Top Gear and Evo

Do you know what today is? Well, besides being the anniversary of the signing of the Louisiana Purchase (thanks France!), Consumer Protection Day in Thailand and Michael Waltrip's birthday, April 30 marks the expiration of the first of two embargoes on the Ferrari LaFerrari.
That means you're probably going to see quite a bit on Ferrari's hypercar in the coming days. One of the first things we've stumbled across is this video from our friends at Top Gear. Now, this isn't Jeremy, James and Richard playing with the ultra-powerful hybrid (although it's probably only a matter of time before the LaFerrari arrives at Dunsfold), it's the TG magazine crew. It's best to think of the Top Gear video as an appetizer, though.
The main course comes from Evo, which has a far lengthier and more detailed spot, running a full 10 minutes of fun. Dickie Meaden samples the 900-plus-horsepower monster on both the Italian roads and the Fiorano test track. We won't spoil the outcome, so be sure to take a look below for both videos.