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Ferrari F150 Enzo successor is Geneva bound [UPDATE]

Ferrari has announced the automaker will debut the company's "most powerful HyperFerrari [sic]" at this year's Geneva Motor Show. The news came courtesy of Instagram, where the Italian automaker posted a familiar-looking rendering with a quick note. Details are still remarkably scarce, though Ferrari says the successor to the Enzo throne will be able to "turn into a corner" as quick as a Formula One car thanks in part to the fact that the road-going machine will feature as much downforce as an F1 competitor. From what we've heard so far, the Enzo replacement will boast over 800 horsepower from the combination of a V12 engine and a HY-KERS system.
We've already heard some interesting tidbits about the new machine, including the fact that each model will come with a driver's seat tailor made for the buyer. Ferrari says we can also expect to see a quicker 0-120 mph sprint than the old Enzo with 40 percent fewer emissions. Stay tuned for live photos from the 2013 Geneva Motor Show.
UPDATE: After some looking into it, Ferrari does not appear to have an official Instagram account, or at least doesn't list one alongside its other official social accounts. We're of the mind now that what appeared on this Instragram is not officially from the Horse's mouth.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Dolphins Lineman Richie Incognito Takes Baseball Bat To Own Ferrari

Concerned neighbors called police to the home of Miami Dolphins offensive lineman Richie Incognito Wednesday after seeing a baseball bat laying next to his battered new black Ferrari FF. They feared the football player had been the victim of a vandal, when actually it was Incognito himself who trashed his own car. CBS Miami reported Incognito took the bat to his car in a fit of rage. There were red shirts hanging from the car with Incognito's name written on them, according to TMZ. Fox 10 reached out to Incognito for an explanation as to why he would batter his own luxury sports car. "Oh that was that was just me venting, that was self expression, that's a piece of art," Incognito told Fox 10. "The happiest day of my life was when I got that car and now the second happiest day will be when I donate it to charity." Incognito has struggled with anger management issues in the past. He wrecked his car just weeks after an NFL investigation found him and two other offensive linemen had engaged in harassing fellow teammates. In 2009 he was named the NFL's 'dirtiest player.' Incognito was suspended from play in November, but had the suspension lifted earlier this month. Related Gallery Consumer Reports 2014 Top Picks View 11 Photos Weird Car News Ferrari