2007 Ferrari F430 Spider F1 -black/blk -4k Miles! Shields! Ball Polished Wheels! on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

What I learned after 5,600 miles in a Ferrari F355 Spider

I'm paraphrasing, but Autoblog reader Paul Dyer asked me one day, "Want to drive my 1998 Ferrari F355 Spider from San Jose, California, to me in Newfoundland?" I'm also paraphrasing and leaving out some colorful but unpublishable language, but essentially I said, "Yes." That's how I ended up on a two-week, 5,600-mile road trip, getting an extensive and intimate look at one of the most spectacular cars of our generation. Here's what I discovered. To paraphrase, you don't even know how badly you want an F355. The F355 Spider is the last beautiful Ferrari. Subsequent stallions are modern and dramatic, the F355 is eternally gorgeous, like Brunelleschi's doors and sunsets in Viareggio. The Iliad would still make sense if you said the Greeks took to ship after a Trojan keyed Menelaus' F355. You cannot say the same about the 348, or even the 458 (though we do love it so). This car began the era in which mid-engined Ferraris sell out for years in advance. That said, F355 upkeep is the equivalent of giving your bank account a flesh-eating disease. This car's most recent engine-out service was $28,000: $12,000 in labor, $16,000 in parts. Dropping the Propulsore Completo is recommended every three years for routine service and runs $7,000 or more if no other work is required. Gooey valve guides, melting exhaust manifolds, and cranky seat sensors are among the fickle components that will guarantee the bill will exceed that amount. A single bolt is $45. One F355 owner, asked if he'd recommend the model, replied without hesitation "Absolutely not." But the F355 began a whole new game for The Prancing Horse. One of Luca de Montezemolo's first marks on the company as president, the F355 was intended to rectify the sins of the 348 and deal with the Acura NSX. The F355's design resulted from 1,800 wind tunnel hours. It introduced Ferrari's five-valve V8 engine – at 107.3-horsepower-per-liter, the highest specific output of any naturally aspirated car at the time. It had an 8,500-rpm redline. The engine was so important that Ferrari changed its naming convention to highlight it. The F355 introduced a six-speed manual transmission to the V8 range. It introduced the paddle-shifted sequential gearboxes to consumers, previously the purview of top-tier race cars. This Spider was the brand's first semi-automatic droptop. This car began the era in which mid-engined Ferraris sell out for years in advance. Some of the trademark features take getting used to.

How not to unload the 1 of 1 Ferrari P4/5 Competizione from a trailer

Believe it or not, unloading a car from a transport vehicle is a delicate science. It's alarmingly easy to damage a car in the tight, elevated confines of a dedicated car hauler, but as these gentlemen at the Monterey car week found out, even getting a car off a flatbed comes with its own unique set of challenges.
When the car you're moving off said flatbed is the only Ferrari P4/5 Competizione in existence, meticulously built to the specifications of Ferrari collector James Glickenhaus, we imagine the stress level is even greater. Yes, this is an unloading gone wrong, although it could have always been worse. The movers have the right idea, working boards underneath the car, but simply didn't account for the car moving them. The result is a racecar, resting ever so gracefully, on its carbon-fiber nose. Getting the car out of such a precarious position safely requires nearly as much skill as getting it off in the first place.
Take a look below for the full, cringe-inducing video.