2007 Ferrari F430 Spider F1 on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Are you the Enzo-succeeding Ferrari F150?

We've brought you no end of spy shots and rumors surrounding the new Ferrari hypercar, often referred to as F150, that is destined to succeed the Enzo as the Italian maker's top offering. Now, one new and highly speculative rendering has come to light whose origins are interesting, even if the final product is still pretty much a stab in the dark.
The rendering you see here was created by an organization called goldRush Rally, which published the image on its Facebook page. The claim is that this rendering was based on a "snapshot of a plaque with a sketch of the new supercar." We certainly won't speculate as to what kind of "presentation" a luxury-rally throwing company like gRR would be invited to - to say nothing of why there was a plaque bearing the image of a supercar that has been so well cordoned off from public eyes - but we'll roll with it because we love the internet.
Even if the story is completely true (big if), we're fairly certain the details of the rendering miss in some places relative to the real deal car. The front wheel wells, for instance, seem comically thin around the top, and hold wheels that are way out of proportion with the spy shots and videos we've seen so far. More promising, however, is the detailing of the door and sill of the F150 - portions of the car that have consistently been covered in spy shots.

Liberty Walk stretches the notion of Ferrari's 360 and F430

Japan's Liberty Walk is the sort of outfit that will stop at nothing to turn heads, and this summer it's introducing wide body kits for the Ferrari 360 and F430 models. The bolt-on parts for the Ferraris are designed to divert opinions as much as provide aerodynamic gains. That big wing has to be good for something, you know. The body kits are priced the same in Japan; roughly $18,000 for the fiberglass kit with front, rear, and side parts, $22,000 for a carbon-fiber version, and $26,500 for the carbon kit with the big carbon wing. All of the parts can be bought separately, and an air suspension kit manufactured by the American company AirREX is available for $8,000. In case you have a tired old 360 Modena hanging around in severe need of upgrades, a Liberty Walk body kit might just be the thing to spruce it up. Related Video: