2007 Ferrari F430 Spider Convertible 2-door 4.3l on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Haas F1 secures engine deal with Ferrari

Plans are coming together for Gene Haas to launch his US-based Formula One team in 2016. The tooling magnate and NASCAR team owner has renamed his grand prix racing outfit from Haas Formula to Haas F1, he's setting up shop in North Carolina with a satellite location to be announced somewhere in Europe, and now he's penned an engine supply deal with Ferrari.
The deal doesn't come as such a surprise after Haas signed on as a sponsor with the Maranello squad a couple of months ago, but confirms the reinforcement of the partnership between the two teams. "The multi-year agreement," according to Ferrari in the statement below, "is for the supply of the entire power unit starting from 2016," including the engine, hybrid assist and presumably the gearbox as well. But that's not the extent of the deal.
Billed as a "technical collaboration agreement," the deal opens the door for Haas and Ferrari to cooperate even more closely than the latter does with existing powertrain customers Sauber and Marussia. "We believe this new partnership has the potential to evolve beyond the technical role of supplying our power unit and all related technical services," said Scuderia Ferrari team principal Marco Mattiacci.

2015 Ferrari 458 Speciale

Where the current roadgoing Ferrari coupe with its rear-mounted V8 can go beyond this Speciale edition, I don't know. The 458 Italia and Spider already hold a very dear place in the hearts of anyone who has driven them on a sunny day over great roads or tracks, and I was pretty sure nothing could beat the heady sensory combo presented in the 458 Spider when I first drove it back in 2011. I may have to change my opinion now.
Companies like Ferrari are in the enviable position of sprinkling performance dust on their already-great base cars, all just to make them a skosh better and grab us again by the loins for one more model year. Some perspective: in 2002, the legendary Enzo set its personal best around Ferrari's 1.9-mile track at Fiorano, pulling a 1:24.9. This 458 Speciale with four fewer cylinders and more weight beats it with a time of 1:23.5, and not once during my laps did I feel as though I might die if my slightest judgment behind the wheel was less than on the money.