2007 Ferrari F430 F1 Coupe White / Red / Low Miles / Loaded / 430 / Carbon / F-1 on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari to be spun off from Fiat Chrysler

The recently merged Fiat Chrysler Automobiles empire has ambitious plans for growth, and it's going to need some big bucks in its coffers in order to enact them. Part of that cash injection is coming from the floating of its IPO on the New York Stock Exchange, but now FCA has announced a further capital campaign to be based on the enormous asset that is Ferrari.
FCA's board of directors has just approved the separation of Ferrari from the rest of the group as a separate entity. Once that separation is complete, Ferrari will put 10 percent of its shares on the stock market "in the United States and possibly a European exchange" as well.
This isn't the first time that the idea of a Ferrari IPO has been raised. Sergio Marchionne, chief executive of Chrysler, Fiat and Ferrari (pictured above), first raised the idea four years ago. Former Ferrari chairman Luca di Montezemolo nixed the idea, but now that he's been discharged, it appears there's nothing to get in the way of Marchionne's desires.

2014 Ferrari FF

Ferrari announced a panoramic roof option for its all-wheel drive FF at the 2012 Paris Motor Show, promising the new full-length glass panel would offer its well-heeled clientele "a genuine open-air driving feeling, while providing thermal and acoustic insulation." That statement was intriguing, as my experience with glass roofs usually ends abruptly after I close the opaque shade - as a Southern Californian, I always find tinted glass panels too hot during the day and too cold at night.
While the FF I reviewed in August was fitted with a solid aluminum roof, I was fortunate to catch up with a brand-new silver Ferrari FF (it only had about 160 miles on the odometer) with the optional panoramic roof at the Formula One race at Circuit of the Americas just last month. It was my lucky day, as I was about to spend about six hours with the four-place Italian, blissfully enjoying it during the warm day until long after the sun had set on the Texas horizon.
Driving Notes: