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Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Ferrari begins releasing official teasers for new supercar

Regardless of what it will be called, the successor to the Ferrari Enzo will be unveiled next week in Geneva, and like many other automakers, Ferrari will apparently be giving us a slow strip tease of the all-new hybrid supercar.
We've already seen a couple shadowy images of the car's face and rump, but the new shots - provided courtesy of the Ferrari Facebook page - are starting to show us some detail.
The only problem is that we don't exactly know what details we're looking at. In the shot above, that curvy, red real estate could belong to any number of body panels, while the second new teaser shows the Ferrari prancing horse logo with no indication of where on the car it'jk, s located.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.