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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Watch this Ferrari Enzo get thrown around on farm roads

Tax the Rich, the YouTubers who seem to have sprung from some mischievous corner of the V for Vendetta universe, have somehow acquired a Ferrari Enzo for their latest trick. Last time we checked in with them, they were opposite-locking a Rolls-Royce Phantom at high speed all over a wet, muddy field. Perhaps knowing that if they repeated that with the Ferrari they'd end up with a dead stallion and a field full of carbon fiber parts, they kept the action to a mostly paved farm access road.
But still - using an Enzo for a tarmac rally stage is something we would not have though of, and there's a fair bit of water and mud, too. As Joseph Campanella used to say way back when, "What will they think of next?" Check out the video below and prepare to gaze in equal measures of shock, wonder and horror.

Ferrari developing V-twin motorcycle engine?

When we read reports that Ferrari had applied for a patent on a V-twin engine design, our first thought was to check the date: this says the first of October, right... not April? And so here we are, entertaining the notion that Ferrari could be developing a motorcycle engine.
The report comes from Autocar, which claims to have dug up the application to patent the design for an "internal combustion engine having two cylinders, which are arranged in a 'V' configuration." In other words, a motorcycle engine. The application reportedly goes on to describe a balancing shafts to reduce vibration. Our own research did not lead us to find the application in question, so we'll have to take it with a grain of salt for the moment. But supposing it's all on the up and up, and that Ferrari was actually developing a motorcycle engine. Would that be so out of the ordinary?
Well, yes and no. Parent company Fiat, which is taking increased direct control of Ferrari, is undoubtedly looking at rival Volkswagen and its recent acquisition of Ducati (putting it in close proximity to Lamborghini) and would be keen to get in on that action. However tenuous the relationship, Lotus has also recently authorized a motorcycle bearing its name. And of course automakers like BMW and Honda, with which Ferrari has competed on and off the race track, also make motorcycles.