2006 Ferrari F430 Red With Tan Interior 9k Miles on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Fast and Furious 7 has resumed filming, and here's proof

It seems that Fast and Furious 7 is finally back in production. The UAE-based Speeed spotted crews from the movie filming in Abu Dhabi with help from the local police. According to Speeed, the production worked with the constabulary to shut down several roads in the metropolis and simulate a police chase with a Ferrari 458. This is the first real evidence that Fast and Furious 7 is still being made. After production of the flick was suspended in the wake of Paul Walker's death, the future of the film was put in doubt. Then it was announced that the film was being rewritten, and Vin Diesel said that the release date had been pushed back to April 10, 2015. Walker is rumored to still appear in the movie because several of his scenes were completed prior to his passing. Scroll down to watch the scene being filmed, and, if you're a fan of the series, get excited for next year when we can actually see it on the big screen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.