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UK collector pays $800k for license plate '25 O'

You can't get a vanity license plate in the UK, but Brits have proven their willingness time and time again to part with huge amounts of cash in order to get a particularly desirable number to put on the front and back of their high-priced machinery. This time, a Ferrari collector paid over $800,000 for the license plate "25 O." The princely sum of GBP518,000 – equivalent to over $814k at today's rates – was paid by John Collins, owner of classic car broker Talacrest. Collins reportedly intends to put it on his Ferrari 250 GT SWB. What's more is that he had just paid another GBP130,320 ($205k) for the license plate "250 L" that he plans to put on his 1964 Ferrari 250 GT Lusso, the long-wheelbase touring version of the same vehicle. The winning bids were placed at an auction held by the UK's Driver and Vehicle Licensing Agency – the 150th such auction held by the government office, marking its 25th anniversary. The "25 O" plate broke the event's previous record of GBP357,000 ($560k), paid in March 2009 for plate number "1 D." In 2008 noted tuner Afzal Kahn bought the license plate "F1" for GBP440,000, which is less than what Collins paid for "25 O" but different exchange rates worked that out to $870k at the time. Kahn was said to have turned down a $9 million offer for that plate last year. DVLA PERSONALISED REGISTRATIONS SETS A NEW BRITISH RECORD AS 25 O SELLS FOR GBP500,000 DVLA Personalised Registrations has set a new British record for a personalised registration sold by the Agency after 25 O was bought for more than GBP500,000. Incredibly, John Collins, who, as owner of Talacrest, is regarded as one of the world's leading collectors and dealers of classic Ferraris, bought 25 O for GBP518,000 less than three hours after successfully buying 250 L for a staggering GBP130,320. Both sums include fees and take the total amount paid by the businessman to GBP648,320. Both are among the 1,600 registrations being auctioned by the Agency as part of its 25th Anniversary three-day auction – and also 150th live sale – currently being held at The Vale Resort near Cardiff. Both registrations will be placed on two of the world's most exclusive cars; 250 L will head onto a rare 1964 Ferrari Lusso, while 25 O will sit on the Ferrari 250 SWB once owned by the rock singer Eric Clapton.

Ferrari believes F1 title is still possible

Ferrari believes the changing shape of the Formula 1 championship battle, with points leader Nico Rosberg hitting a difficult patch, means its own title hopes are far from over. Despite more frustrations at the Monaco Grand Prix, where a poor qualifying showing left its drivers unable to fight for the win, both Sebastian Vettel and Kimi Raikkonen remain within striking distance of the leading Mercedes driver. Raikkonen is 45 points behind Rosberg - and only five behind Daniel Ricciardo - while Vettel is just one point further back. With the title momentum appearing to have shifted in recent weeks as Rosberg's winning streak has come to an end, team boss Maurizio Arrivabene believes the story of the championship this year has yet to be settled, as he predicted some 'interesting' times ahead. When asked if he feared the title was slipping away, he said: "No way. You saw Ricciardo here was quite good, and Hamilton is coming back. "So what we have to do is to keep our concentration, to keep focus, concentrate and look forward. This championship is going to be quite interesting I think." Qualifying frustration Arrivabene thinks that key to Ferrari's campaign going forward is in getting to the bottom of what is going wrong with qualifying, as again the team was slower in Q3 than in Q1. "I don't want to find any excuses, but we were not good enough in Barcelona in Q3 and it has happened also here - and we paid the price during the race," added Arrivabene. "It was a heavy price to pay, but I take the lesson that we need to really understand where the problem is. "If you compare Q1, it was more or less similar. Here in Q1 we were 1m14.1s and were slower in Q3. So there is the problem that we have to look for."Related Video: This article by Jonathan Noble originally appeared on Motorsport.com. Image Credit: Motorsport.com Motorsports Ferrari F1 motorsport.com

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."