2006 Ferrari F430 Red With Tan Interior 9k Miles on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

'Sensual but also logical': Ferrari's Flavio Manzoni opines on design at London exhibit

Ferrari design boss Flavio Manzoni was in London this week for the opening of a five-month exhibition on the famous Italian brand, part of its 70th-anniversary celebrations, at the world-famous Design Museum. So Autoblog jumped at the chance to ask the man behind the La Ferrari, FXX, 488 GTB and more about his design approach and inspirations, and also what he thinks about designing a Ferrari SUV, or even an EV. Manzoni, 52, is pleasingly Italian in manner and accented English. Passionate and forthright, he has strong views on what makes good design in general and for Ferrari in particular. Having increased the importance of the brand's Styling Centre considerably since becoming head of design in 2010, the now 80-strong team increasingly creates new vehicles in-house (as opposed to using former independent design company Pininfarina). The first project Manzoni fully oversaw within Ferrari was the La Ferrari. He's a firm believer in form following function, "but not in a German way," he says with a smile, citing the side of the 488 GTB, which is shaped by the need to divert air in a certain way around the car and also to look fantastic. As he declares: "You'd never find lines on a Ferrari just for decoration. The scoop on the 488 GTB is sensual but also logical." As another example, he says that his "latest baby," the track-focused FXX K Evo, took a different path from the very engineering-focused Enzo of 2002, designed well before he joined the company. "We worked for eight months with the engineers on the FXX, to keep the functionality and make it beautiful." In Manzoni's job, it would be impossible not to respect Ferrari's incredible back catalog — he owns a Gandini-designed Ferrari 208 GT4, "still very beautiful, but iconic as well" — but he's no slave to the past. "Deja vu is something we don't like," he says with a slightly scolding look. "We don't agree with nostalgia or the need to create a family feeling throughout our range. But a Ferrari must be recognizable without the badge. There are different ways to do this — not just in details like the headlamps, but sometimes in how you treat the surfaces. It's tricky to explain, but it's a feeling." View 12 Photos He's also not keen on following industry trends and has historically spoken out against luxury SUVs. "Every time we work on a new Ferrari, we try to improve on every aspect — including the center of gravity — so an SUV is not a Ferrari," he stated as recently as 2015.

2015 Malaysian F1 GP springs hot, humid surprises [spoilers]

In the two weeks since Australia both Mercedes and Ferrari spoke of the improved performance from their respective cars. In Malaysia, Ferrari showed it. Lewis Hamilton still put his Mercedes-AMG Petronas on pole position, but Sebastian Vettel got within two whiskers of the Brit, lining up second just 0.074 behind. Afterward, Vettel said Ferrari could win the race if everything went well. But in qualifying we didn't know how much of Ferrari's performance was truly down to the car and how much was down to the wet weather that struck near the beginning of Q2. The rain didn't hamper Nico Rosberg's run – the German said "I just didn't drive good enough" – and he took third spot in the second Mercedes-AMG Petronas. Showing what the Infiniti Red Bull Racing chassis can do when the power unit is working properly, teammates Daniel Ricciardo and Daniil Kvyat grabbed fourth and fifth. Whippersnapper Max Verstappen, in his second race, qualified in sixth with an excellent drive through the rain; just 0.030 behind Kvyat, he said he could have got fifth if he hadn't had a running problem with his brakes. Williams head of vehicle performance Rob Smedley said he wouldn't complain about Mercedes' advantage, but Felipe Massa has spent the whole season so far banging the alarm about Ferrari's pace. He says Williams has lost its straight-line advantage, part of the reason the first Grove car is back in seventh, while Valtteri Bottas is in eighth. Between them was Romain Grosjean in the Lotus, but he got dropped two positions for a pit-lane infraction in Q2, so he'll be tenth. Ahead of him is Marcus Ericsson in the Sauber, who would lead the charge to turn in another surprise for the Swiss team. But the real surprise came from the Scuderia Ferrari, who, on a bright, sunny day proved that they don't need to add water for race-winning pace. While Hamilton got made usual awesome start at the lights, Vettel channeled that other famous German Ferrari driver and immediately cut across the track to intimidate Rosberg, maintaining his second place position into the first turn. Arguably the race-winning move came three laps later at that same turn, when Ericsson plunged in too fast and swapped ends, beaching the rear of his Sauber in the gravel trap. The safety car came out when the recovery truck emerged to retrieve the Sauber, and nearly all of the front-runners took to the pits to swap out of the medium tires. Vettel, however, didn't.