2006 Ferrari F430 F1 Coupe $193k List Only 25k Miles Daytonas Navigation Shields on 2040-cars

Auto blog

Xcar celebrates Ferrari F12 Berlinetta as the end of an era

Few automakers are still making V12s. And even fewer of them are still naturally aspirated. The Bentley Continental, Rolls-Royce Wraith, BMW 760i, Mercedes S600, Pagani Huayra... they're all twin-turbocharged. That makes the Ferrari F12 Berlinetta something of a dying breed, and a masterpiece to be celebrated – as Xcar has in this latest video. With a 6.3-liter V12 up front under that long bonnet, driving 730 horsepower to the rear wheels, the F12 is old school – and perhaps the best of that old school before downsized turbocharged engines and hybrids finally take over for good. That'd consign atmospheric twelves like the Berlinetta, the Lamborghini Aventador and all those Aston Martins to the dustbin of history as the last of their kind. So take a look at what we might be missing in the video above before it's too late.

Logic3 classes up headphones with Prancing Horse

White earphones too bland for you? Black too slow? Your otherwise high-end cans just not expensive enough? Logic3 hopes to remedy your plight with its new line of Ferrari-branded earphones and headphones.
Logic3's Cavallino line is intended for the well-heeled audio enthusiast with aluminum housings covered in hand-stitched, lambskin leather. The Scuderia collection is also built with aluminum but instead of leather, the earphones' colors closely match those of the Ferrari F1 team. Yellow badges and aluminum grilles complete the look.
Both lines also include over-the-ear headphones and Bluetooth compatible dock station speakers. The Scuderia line headphones mimic the look of hearing protection worn by F1 pit crews.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding