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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Ferrari F150 Enzo successor is Geneva bound [UPDATE]

Ferrari has announced the automaker will debut the company's "most powerful HyperFerrari [sic]" at this year's Geneva Motor Show. The news came courtesy of Instagram, where the Italian automaker posted a familiar-looking rendering with a quick note. Details are still remarkably scarce, though Ferrari says the successor to the Enzo throne will be able to "turn into a corner" as quick as a Formula One car thanks in part to the fact that the road-going machine will feature as much downforce as an F1 competitor. From what we've heard so far, the Enzo replacement will boast over 800 horsepower from the combination of a V12 engine and a HY-KERS system.
We've already heard some interesting tidbits about the new machine, including the fact that each model will come with a driver's seat tailor made for the buyer. Ferrari says we can also expect to see a quicker 0-120 mph sprint than the old Enzo with 40 percent fewer emissions. Stay tuned for live photos from the 2013 Geneva Motor Show.
UPDATE: After some looking into it, Ferrari does not appear to have an official Instagram account, or at least doesn't list one alongside its other official social accounts. We're of the mind now that what appeared on this Instragram is not officially from the Horse's mouth.