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Ferrari testing 458 successor in the snow?

It may not seem so long ago that Ferrari introduced the 458 Italia. But it's been on the market a solid 5 years since its launch in 2009, which makes it not only the oldest model in the company's lineup, but one of the oldest in its segment, the Lamborghini Huracan and McLaren 650S just having been launched in the past couple of months. So while a solitary Ferrari playing in the snow might otherwise seem like little more than an unlikely place for it to be, its chronology suggests the crew from Maranello could be up to something more.
The white 458 captured by our spy photographers in Northern Sweden appears to have something going on around its wheel arches. Aside from the panel gap that's taped up between the quarter panel and rear fender in front of the rear wheel arch, there appear to be some modifications around the front wheel arch. Just what they're for, we don't know, but their presence suggests something's up.
The test mule pictured here could be simply testing some new components, for whatever application, but if this is indeed a prototype for the 458's replacement, we'll probably start seeing more of these from here on in before the finished product comes around within the next couple of years - by which time the 458 will be a good seven years old, longer than the F430 or 360 Modena before it were on the market.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.