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Marchionne: FCA, but not Ferrari, interested in Formula E

It seems like automakers have been clamoring to get on board with Formula E lately. In just the last few weeks a number of manufacturers have either become more directly involved, or otherwise announced entry into the series in coming years. That includes Audi, BMW, Mercedes-Benz and Porsche, with the latter two abandoning other series to join the electric one. Now, FCA CEO Sergio Marchionne says his company might join Formula E as well, according to Motorsport. Previously, Marchionne had toyed with the idea of bringing Ferrari into the Formula E field, but now says that would be unlikely. Instead, he thinks an FCA brand would be a better fit, perhaps Alfa Romeo or Maserati. At the moment, Maserati seems like the best fit, as Marchionne just announced that the brand would electrify its entire lineup after 2019, with each car it sells having either a hybrid or electric powertrain. Fans would probably be excited to see Maserati return to racing, and Formula E would be a good test laboratory for the development of electric propulsion technology. Still, another brand could represent FCA in Formula E, and apply the knowledge learned there to its vehicles, as Marchionne says half of the FCA fleet will be electrified by the end of the company's five-year plan ending in 2022. Marchionne said that while Ferrari won't be directly involved, he doesn't know which FCA brand – Alfa Romeo, Dodge, Chrysler, Fiat, or Maserati – would enter. As interesting as an electric Dodge race car would be, it seems unlikely, especially because of, well, Maserati. We're hoping it's Jeep, though. Related Video: News Source: MotorsportImage Credit: ALBERTO PIZZOLI/AFP/Getty Images Green Alfa Romeo Ferrari Maserati Green Culture Electric Racing Vehicles Sergio Marchionne FCA Formula E

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Jay Leno's Dodge Challenger raises $585k for USO in Scottsdale

Of all the metal moved in Scottsdale, AZ, this holiday weekend, the one you see here was hardly the most expensive. But it's noteworthy for another reason: despite being a relatively humble, second-hand 2008 Dodge Challenger SRT8, raised an impressive $565,625. That's because, first of all, it belonged to Jay Leno, and secondly because the proceeds were going to the USO. Leno donated the modern muscle car from his collection to benefit our men and women in uniform, and was on hand to present the car on stage at the Gooding & Company auction, along with USO president J.D. Crouch II and former Army chief of staff General George W. Casey, Jr. After frenzied and patriotic bidding, the gavel ultimately dropped at $360,000, accompanied by over $200,000 in additional contributions, bringing the total amount donated to the USO to over half a million. Commendable though it was, of course the Challenger didn't garner the highest bids at the auction. A 1959 Ferrari 250 GT LWB California Spider sold for $7.7 million and a 1968 Ferrari 330 GTS fetched $2.4 million. A rare 1962 Ferrari 400 Superamerica Series I Coupe Aerodinamico sold for over $4,070,000 – which, according to Sports Car Market, is the most ever paid at auction for a 400 Superamerica. And a 1966 Porsche 906 Carrera 6 also sold for a record $1.98 million. Featured Gallery Gooding Scottsdale 2015 News Source: Gooding & CompanyImage Credit: Jensen Sutta, Mike Maez/Gooding Celebrities Dodge Ferrari Porsche Auctions Classics dodge challenger srt8 gooding ferrari 400 superamerica