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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Touring displays Ferraris old and new at Villa d'Este

Arguably more than any other, Carrozzeria Touring Superleggera has long been a mainstay of the Concorso d'Eleganza Villa d'Este, and this year the coachbuilder chose to highlight its long history by showcasing two Ferraris: the first one it ever did and the most recent. The latter is the Berlinetta Lusso which Touring showcased at this year's Geneva Motor Show. A more subtle and elegant take on the visually aggressive Ferrari F12 Berlinetta, the Berlinetta Lusso is rebodied in handcrafted aluminum and carbon fiber and will be offered in a strictly limited run of five examples. The former, however, dates back a lot long than this past March. It's the 1948 Ferrari 166 MM Barchetta, one of the earliest Ferraris and the first (discounting the Auto Avio Costruzioni 815) that Touring was called on to clothe. The 166 Mille Miglia was the first car which Enzo Ferrari made in any serious numbers, but this particular show car wasn't just any example: this one was owned by Fiat chairman Gianni Agnelli. It's a fitting display from the carrozzeria that won the Design Award with the Disco Volante just two years ago, displayed the Mini Superleggera concept last year and has been part of the Concorso since 1931. Sadly for the Milanese outfit, though, the Berlinetta Lusso didn't win the coveted prize this year: that went to the Bentley EXP 10 Speed Six, which also beat out the SCG 003C, Magna Mila Plus, Aston Martin DBX, Lamborghini Asterion and Zagato Mostro. Related Video: THE FIRST AND LATEST FERRARI DRESSED BY TOURING PARADE AT CONCORSO D'ELEGANZA VILLA D'ESTE 2015 - A rare opportunity to see on stage the acclaimed Touring Berlinetta Lusso and Gianni Agnelli's Ferrari 166MM Barchetta Touring. - Touring Berlinetta Lusso competes for the Concept Cars and Prototypes Design Award. - The magnificent Barchetta owned by l'Avvocato enters the "Gentlemen's racers" class after regaining its authentic shape at Touring Superleggera restoration atelier. Touring Superleggera is embedded in the Concorso since the early editions, having debuted in 1931. The hall of fame includes, among many, the prizes assigned to Isotta Fraschini 8ASS spider, Alfa Romeo 6C 1750 Gran Sport Spider as well as Alfa Romeo 8C 2300 Spider Coupe, Pegaso Z102 Berlinetta "Thrill" and recently Alfa Romeo Disco Volante by Touring. Touring believes the Concorso is the ideal stage to showcase innovative prototypes, give rise to new stylistic trends, surprise and amaze the selected attendance".

Ferrari design challenge looks for the supercar of 2040

Ferrari launched a design contest to imagine what one of its cars might look like in 2040. Some 50 schools entered from around the world, and now that list has been whittled down to four. The finalists are: the College for Creative Studies in Detroit, Hongik University in Korea, Hochschule Pforzheim in Germany, and the ISD-Rubika in France. Each school was invited to prepare three designs and spent the last year preparing them for final evaluation. The total of 12 entries are presented here from multiple angles in the gallery above. They range from the realistic to the fantastic, and while some were rendered in black, silver, or white, naturally most were imagined in the marque's signature red. The point in showing them to you is that the public gets to vote for their favorite. The winner will be awarded the Premio Speciale by popular choice. The Gran Premio, however, will be selected by a jury that includes Sebastian Vettel, Paolo Pininfarina, and musician-collectors Jay Kay (frontman of Jamiroquai), and Nick Mason (of Pink Floyd fame). The winners will be named on January 15, so cast your vote now on the dedicated Facebook page. What will the Ferraris of 2040 be like? The Top Design School Challenge enters its final phase Maranello, 4 December 2015 – What seemed like the wildest science fiction in the days of Jules Verne has been more than surpassed by modern invention. Maybe in a quarter of a century's time, we'll be saying the same about a slew of present-day projects that endeavour to envisage the Ferraris of the future. We are talking, of course, about the 12 models to have reached the finals of the Ferrari Top Design School Challenge. Also run in 2005 and 2012, this is the third outing for a competition in which the world's most prestigious design institutes vie for supremacy. Around 50 schools were considered in the first round and this number was then whittled to eight before four third-level institutes (spread across three continents) were selected as finalists.