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Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.

Race Recap: Belgian Grand Prix is new skirmishes, same war [spoilers]

It's been four weeks since we last saw a Formula One race, when Lewis Hamilton improbably put his Mercedes-AMG Petronas in P1 in Hungary. Even more improbably, he held onto the first spot at the finish of the race, ahead of Kimi Räikkönen in the Lotus and Sebastian Vettel in the Infiniti Red Bull.
Resuming the season at Belgium's Spa-Francorchamps circuit this weekend, Hamilton picked up his recent - and just as improbable - pole-setting form by putting the Mercedes in P1 for the fourth time in a row. The effort came during a qualifying session visited by intermittent rains and dry spells, his 54th trip to the front of the pack, tying Niki Lauda.
But neither the fireworks and surprises, the mid-field full of backmarkers, nor the tire strategies and timing choices changed the mission for the drivers in with a chance at the title: finish in front of Vettel.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.