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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Stellantis and Foxconn's new joint venture will focus on connectivity

MILAN — Carmaker Stellantis and TaiwanÂ’s Foxconn announced plans to develop a jointly operated automotive supplier focusing on technology to make vehicles more connected, including artificial intelligence-based applications and 5G communications. Stellantis CEO Carlos Tavares said the services that will be developed through the tie-up “will mark the next great evolution of our industry,” alongside fully electrified and hybrid powertrains. The deal brings together Stellantis, the worldÂ’s 4th-largest automaker formed this year by the merger of Fiat Chrysler Automobiles and PSA Peugeot, and Foxconn, a major supplier of iPhones. The companies said the venture would focus on such services as infotainment, the integration of telecommunications and computer systems, artificial intelligence-based applications, 5G communications, e-commerce channels and smart cockpit integration. The companies announced a non-binding memorandum of understanding to form a 50-50 joint venture called Mobile Drive, which will be based in the Netherlands and function as an automotive supplier also to other carmakers. The new venture will combine advanced consumer electronics, Human-Machine Interfaces (HMI) to create new services “that will exceed customer expectations,” the companies said in a release. “Customers today and, in the future, demand and expect ever-increasing software-driven and creative solutions to connect the drivers and passengers with the vehicle inside and out,Â’Â’ Foxconn Chairman Young Liu. Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot 5g Connectivity Stellantis Foxconn

Drive covers the ups and downs of the Ferrari Testarossa

We don't know how we got here, but it's apparently Ferrari Testarossa season. Not even 90 days ago, Evo bossman Harry Metcalfe preached an ode to the eightiest Eighties exotic there ever was ("exotic," as opposed to supercars like the Ferrari F40 or Porsche 959). Only weeks ago, one of the white Testarossas from Miami Vice hit eBay for the outrageous Buy It Now price of $1.75M. Now we have Drive offering a five-minute video of John Pogson, an Englishman who's been restoring Ferraris for decades, discussing the ups and downs of a car that perhaps had the best shoulder pads of that whole decade. Pogson went to Italy to retrieve one of the first two Testarossas to reach to England, and promptly got in trouble with the factory for taking prospective customers to Silverstone for hot laps. Unlike other paeans, Pogson says it took him time to overcome misgivings about the red-headed classic, like how it wasn't very fast and would "run out of brakes" on the track, but he's come around to it. The video above is just a teaser for a longer Drive video behind a pay wall, so don't expect fireworks, but do expect some mighty exhaust noises. And since we're here celebrating, below we've included a MotorWeek Retro Review of the Testarossa from 1998, and another of Chris Harris driving a 1992 512TR. Harris likes it so much he says five words in the whole vid. And the coupe really does look better when you wear a white suit, even a horribly wrinkled one. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Drive via YouTube Ferrari Coupe Luxury Performance Classics Videos chris harris drive ferrari testarossa