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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

Ferrari planning 458 Speciale Spider?

The Ferrari 458 comes from a long line of mid-engined V8 supercars to roll out of Maranello, from the 348 and F355 to the 360 and F430. Each has also bred a Spider version, and starting with the 360 Challenge Stradale (through the 430 Scuderia and 458 Speciale), a hardcore performance version. But combining the best attributes of Spider and performance model is relatively new territory for Ferrari, one which it attempted only with the limited-production Scuderia Spider 16M. And if the latest rumors are to be believed, it's about to go at it again.
Though we can't verify its sources, 4WheelsNews says it has double confirmation from within Ferrari that a 458 Speciale Spider is in the works. When reached for confirmation, Ferrari refused to comment, as it typically does on the prospect of new models yet to be announced. Given the precedent of the Scuderia Spider 16M, it would seem to make sense, but for the time being we'll have to chalk this one up as a rumor.
If it were built, the Ferrari 458 Scuderia Spider (or whatever it would ultimately be called) would take the best of the 458 Spider and 458 Speciale to pack the 600-horsepower version of Maranello's sweet-revving 4.5-liter V8 underneath a folding hardtop. The latter is something the 16M did not offer, but crucially, the new McLaren 650S Spider does. We'd also expect only a limited number to be produced at a suitable premium over the Spider's $257k MSRP and the Speciale's $288k sticker.