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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari 458 Speciale buyers told to spec options to secure orders

Want to get your hands on a Ferrari 458 Speciale? You're in good company, because demand for what could be the last naturally aspirated V8 supercar from Maranello is apparently soaring. As a result, some buyers who've already placed their orders are reportedly being "advised" to add on extra options or risk losing their place on the waiting list to someone who will. The news comes from UK-based Magnitude Finance, whose director Tim Marlow said, "One client ordered the car many months ago but he was subsequently advised to increase the options he selected to guarantee delivery simply because others are prepared to go pay over the odds to get one new." Another Magnitude client was asked by the dealer "on five occasions to say others wanted to buy it if he changed his mind." Reached for comment, Ferrari spokesperson Krista Florin told Autoblog: "As with any Ferrari, customization is offered as a service to make each car unique. However, there are no requirements in order to secure an order." The options list on the 458 Speciale can add up fast. Active headlights add over $2,500 to the price, fitted luggage nearly $11k, leather interior and front lift system a solid $6k each and those NART stripes another $11k. Ordering items like the engine cover ($7.8k), rear diffuser ($9.6k) and outer sill cover ($10k) in carbon fiber can add to the $288k base price as quick as the Speciale can gather pace. That's how our recent tester ended up topping $336k – and that's if we could actually get one. Part of the demand is surely coming from moneyed enthusiasts keen to take possession of one of the finest mid-engined supercars Ferrari has ever made, but the demand and values are surely being driven up as well by speculators. "Everyone we speak to sees this as the next appreciating model over the long-term like the 360 Challenge Stradale and 430 Scuderia 16M before it," added Marlow, "so demand is really high." We can only imagine that demand has been even higher for the convertible version, as Ferrari will only make 499 examples of the 458 Speciale A, putting the roadster in an even more rarified class. Ferrari 458 Speciale demand (Leeds: UK. November 2014). Customers are going to extraordinary lengths to buy the Ferrari 458 Speciale, luxury car finance specialist, Magnitude Finance, reveals. Earmarked as a potential collector's item, some prospective buyers have been told a GBP20,000 deposit would only put them on a list of 'possible clients' but not guarantee an order.

Ferrari 312PB looks amazing, sounds like you're ripping sheets

Whether it's Mozart, Beethoven or The Beatles, they all (arguably) pale in comparison to just the right engine note for many auto enthusiasts. Petrolicious has found one of the absolute best with its latest focus on a 1972 Ferrari 312PB.
The 312PB is important for more than just its ability to sound like an automotive symphony. It was also the final purpose-built prototype racer of the era from Ferrari before the Prancing Horse put its entire focus into Formula One. Maranello went out with a bang, though. The 312PB's design is simplicity itself with just a modified wedge shape combined with the necessary scoops and ducting to keep its 12-cylinder engine at full tune. The car won a string of races and scored the 1972 championship. Although even if it had been a loser, the racecar likely would have been famous just for its wonderful exhaust note.
In the video, Petrolicious expertly balances its interview with owner Steven Read with wonderful cinematography and just letting the Ferrari sing around the Willow Springs track. Crank up the volume and scroll down to get a wonderful earful of this sonorous vintage racer.