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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Will this 1966 Ferrari three-seater surpass $20M at Pebble Beach auction?

With a week of lavish automotive events coming up centered around the Pebble Beach Concours d'Elegance in August, some of the highest profile auto auctions in the world are about to take place. Hearing about Ferrari Testa Rossas and 250 GTOs going for tens of millions of dollars during these events is commonplace, but Gooding & Company is bringing a unique Prancing Horse to sell in California that could be a record-breaker for the company.
The car in question is the drop-dead gorgeous 1966 Ferrari 365 P Berlinetta Speciale with just 7,900 kilometers (4,910 miles) on the clock that's pictured above, and it checks all of the boxes to make it incredibly desirable. First off, just look at it. The flowing lines and giant, tinted moonroof really make this Ferrari a head-turner. Inside, it has the distinctive feature of three seats with the driver slightly forward in the middle, kind of like the McLaren F1. And what a view from behind the wheel with all of the expansive glass in front of and above the driver. According to the auction listing, Pininfarina displayed the Speciale at a variety of international motor shows in 1966 and 1967.
If the looks aren't enough, then the provenance puts this Ferrari over the top, for sure. Underneath those gorgeous lines is the chassis from a Ferrari 365 P2 endurance racer. The sale claims that this was the first mid-engine, Ferrari 12-cylinder model created from the start as a road car. After touring with Pininfarina, it went to Luigi Chinetti, the first man to sell a Prancing Horse in the US and the boss of the company's North American Racing Team. He sold it twice, but the Speciale has been in the hands of the Chinetti since 1969.