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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari delivers one-off F12 SP America in New York

Ferrari's Special Projects division has apparently been keeping busy. We're sure that we don't even see half of the special one-offs Maranello's customer skunkworks unit produces, but we've been seeing quite a few lately.
The last one that popped up on our radar screens was the F12 TRS revealed at the recent Ferrari Cavalcade in Sicily, and now it seems that the Prancing Horse marque has delivered another. It's similarly based on the F12 Berlinetta, but instead of taking its inspiration from the 250 Testa Rossa with a unique roadster body-style, the F12 SP America pictured here seems to pay stylistic tribute to the 250 GTO - evident in the trio of nostrils in the nose, the unique side vents, the slates behind the windows and the restyled rear haunches that meld into an integrated rear spoiler.
This unique take of the F12 was delivered to its assuredly wealthy commissioner by Wide World Ferrari Maserati in Spring Valley, NY, which tells you as much as the chosen model name that this particular one-off is staying right here in the United States.

UK collector pays $800k for license plate '25 O'

You can't get a vanity license plate in the UK, but Brits have proven their willingness time and time again to part with huge amounts of cash in order to get a particularly desirable number to put on the front and back of their high-priced machinery. This time, a Ferrari collector paid over $800,000 for the license plate "25 O." The princely sum of GBP518,000 – equivalent to over $814k at today's rates – was paid by John Collins, owner of classic car broker Talacrest. Collins reportedly intends to put it on his Ferrari 250 GT SWB. What's more is that he had just paid another GBP130,320 ($205k) for the license plate "250 L" that he plans to put on his 1964 Ferrari 250 GT Lusso, the long-wheelbase touring version of the same vehicle. The winning bids were placed at an auction held by the UK's Driver and Vehicle Licensing Agency – the 150th such auction held by the government office, marking its 25th anniversary. The "25 O" plate broke the event's previous record of GBP357,000 ($560k), paid in March 2009 for plate number "1 D." In 2008 noted tuner Afzal Kahn bought the license plate "F1" for GBP440,000, which is less than what Collins paid for "25 O" but different exchange rates worked that out to $870k at the time. Kahn was said to have turned down a $9 million offer for that plate last year. DVLA PERSONALISED REGISTRATIONS SETS A NEW BRITISH RECORD AS 25 O SELLS FOR GBP500,000 DVLA Personalised Registrations has set a new British record for a personalised registration sold by the Agency after 25 O was bought for more than GBP500,000. Incredibly, John Collins, who, as owner of Talacrest, is regarded as one of the world's leading collectors and dealers of classic Ferraris, bought 25 O for GBP518,000 less than three hours after successfully buying 250 L for a staggering GBP130,320. Both sums include fees and take the total amount paid by the businessman to GBP648,320. Both are among the 1,600 registrations being auctioned by the Agency as part of its 25th Anniversary three-day auction – and also 150th live sale – currently being held at The Vale Resort near Cardiff. Both registrations will be placed on two of the world's most exclusive cars; 250 L will head onto a rare 1964 Ferrari Lusso, while 25 O will sit on the Ferrari 250 SWB once owned by the rock singer Eric Clapton.