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Auto blog
Ferrari going with turbo V8s, hybrid V12s
Mon, Mar 30 2015More for less – that's what automakers are striving for: more output with less fuel. For some that means downsizing and employing turbochargers. For others, it means going hybrid. With its latest models, Ferrari has embraced both – or rather, either – but don't expect its twelve-cylinder engines to get a set of snails, or its V8s to get an electric assist. The latest intel paints a picture of Ferrari going two different routes. As it is, the company offers (much like it has for the past several decades) both V8 and V12 supercars, and it's bringing both types into the modern era, but in different ways. As demonstrated with the California T and 488 GTB, Maranello's eight-cylinder models will shrink in capacity but add turbochargers to increase their output while decreasing their fuel consumption. Meanwhile the engine in the LaFerrari showcases the direction in which its twelve-cylinder models will go: hybrid V12 powertrains. "There will be no turbos on our V12s," an unnamed source reportedly told Autocar. "Expect instead to see 48-volt systems on the next generation." With the eight-cylinder models already having adopted their turbochargers, that means we can expect the replacements for the FF all-wheel-drive shooting brake and F12 Berlinetta two-seater to go hybrid in their next iteration. We'd expect the former to arrive first, with the hybrid F12 to arrive sometime thereafter. The company first toyed with the prospect of a hybrid twelve with the 599 HY-KERS concept showcased at the 2010 Geneva Motor Show. The first production application for the hybrid system was on LaFerrari, but of course the Scuderia developed a much smaller 1.6-liter V6 that's both turbocharged and electric-assisted for Formula One. Related Video:
Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?
Tue, 22 Apr 2014In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.
Ferrari celebrates 10 million Facebook fans, animates Montezemolo
Fri, 07 Dec 2012Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.