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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

Former Top Gear crew starts filming for Amazon show

We might have only a hint at the name and no exact date for a premiere, but fans can celebrate that Jeremy Clarkson, Richard Hammond, and James May are filming once again. Plus, it looks like every cent of Amazon's reportedly lavish budget is being put on the screen. A photo tweeted by Clarkson shows the three hosts standing proudly in front of a Porsche 918 Spyder, Ferrari LaFerrari, and McLaren P1 at a racetrack. Clarkson jokes that the show has just a "skeleton crew" but behind him stand several dozen people, a sophisticated-looking camera rig, and two big trucks. This definitely looks worth the anticipation of the premiere on Amazon Prime next fall. Hammond tweeted the same picture and wrote: "The band is back together and it feels brilliant." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Intriguingly, it appears that fellow British auto journalist Chris Harris is currently filming at the same track. He tweeted a photo to Clarkson of the McLaren doing a very smoky slide, while being followed by the other two hypercars. The Porsches in both photos wear the same red-and-white number 3 livery and have the same license plate number. In a later message, Harris was also clear that he wasn't filming there in connection with the trio's Amazon show. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.