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Ferrari reveals sold-out LaFerrari Spider

Ferrari's current supercar king, the LaFerrari, is a few years old, so naturally, now is the time to debut a more exclusive and expensive variant. Enter the LaFerrari Spider. Ferrari tweeted an image of the new car this morning. Rumors of a convertible LaFerrari have circled for years, though this is the first time the car was seen by the public. It will debut in the flesh this fall at the Paris Motor Show. Earlier this year, the company showed the convertible to potential customers at a private event. Reaction was so strong, the car sold out almost immediately. The droptop is estimated to cost $1.4 million, 40-percent more than the standard version. About 150 to 200 cars will be built, far fewer than the run of 499 for the original. The 949-horsepower, 6.3-liter hybrid V12 will remain in place,and Ferrari says the chassis and aerodynamics were modified to maintain performance. It will offer carbon-fiber and soft tops. Although the LaFerrari Spider most likely won't usurp the Bugatti Veyron and as the fastest convertible, it will still be one of the fastest and rarest cars in the world. Related Video: Featured Gallery Ferrari LaFerrari Spider News Source: Ferrari Ferrari Convertible Performance ferrari laferrari ferrari laferrari spider

Ferrari family won't sell stake in company

Ferrari may be splitting off from the Fiat Chrysler Automobiles group and launching its IPO independently, but those stocks it's going to float are coming out of Fiat's hands. The small portion still held by the Ferrari family looks destined to stay in their control for the time being. According to the latest report from Reuters, Enzo's son Piero says he has no intention of selling any of the 10 percent interest he and his family hold in the company founded by his late father. "I have never sold and I have no intention of doing so," said Piero, as quoted in the report. Piero Ferrari is the illegitimate son of Enzo Ferrari and his mistress Lina Lardi. His half-brother Dino died in his twenties from complications associated with muscular dystrophy, and in accordance with Italian custom, Piero was only acknowledged as Enzo's heir after the death of the father in 1988. Representing the family's holdings, Piero still acts as vice-chairman of the company but devotes his day-to-day to running aerospace manufacturer Piaggio Aero. News Source: ReutersImage Credit: Marco Vasini/AP Earnings/Financials Ferrari stock piero ferrari

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.