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Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

1956 Ferrari 250 Tour de France could fetch $11M [w/video]

Highly valuable and arrestingly gorgeous classic Ferraris come up for auction all the time. Most of them derive from the 250 series: GTOs, SWB Berlinettas, Lussos, Testa Rossas. And when they do, they almost invariably fetch big bucks. But there's something about this one that just stops us in our tracks. The long wheelbase, the simple but elegant lines, the French blue paintjob and minimalist racing livery.... That it happens to have an unsurpassed racing history only sweetens the deal, as we're sure collectors are bound to find out when bidding opens in Monterey next month. This 1956 Ferrari 250 GT Berlinetta Competizione was one of just 14 made, and one of just nine built by Scaglietti without the louvers on the remaining five Zagato-bodied examples. But what sets it apart is its racing history. It belonged to the legendary Marquis Alfonso de Portago, a Spanish nobleman and gentleman racer who rose to celebrity status in the early 1950s. Renowned for courting both women and danger, de Portago took to motor racing in 1953, proved a quick study, and was signed by Ferrari in '56. Portago drove this very car to victory at the notoriously challenging Tour de France, which included two hill climbs, six circuits, and a drag race over the course of six days. With his longtime compatriot and co-pilot Edmund Nelson (whom he befriended as a child living in New York's Plaza Hotel where Nelson worked the elevator) at his side, the Marquis dominated the event. So kicked off a series of four consecutive wins Ferrari would take at the famously grueling race, cementing this model's name as a result. The duo won a number of other races in this car, which proved practically undefeated in their hands. Tragically, Portago and Nelson were killed in a crash at the Mille Miglia mere months later, putting an end to their lives as well as that of the Italian road race. The car subsequently passed through the hands of a number of notable collectors on both sides of the Atlantic, underwent a ground-up restoration in the early 1990s, and has won top honors at numerous events, including Pebble Beach, Meadow Brook, and the Louis Vuitton concours d'elegance. It's now going up for auction for the first time in 23 years as part of RM Sotheby's array at Monterey this summer.

Autoblog Podcast #397

Episode #397 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma talk about the leadership change at Ferrari, the Mercedes-AMG GT, and we give a report on the Long-Term Garage. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #397:
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