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Christopher Ward chrono has actual metal from a Ferrari 250 GTO

We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
The new Christopher Ward C70 3527 GT chronometer eschews all the usual gimmicks and goes for a more interesting one: it actually includes in its construction metal taken from the restoration of a Ferrari 250 GTO - namely chassis number 3527 GT that belongs to one Irvine Laidlaw, a Scottish nobleman and one of the wealthiest individuals in the UK.
When Baron Laidlaw bought his GTO in 2005, he sent it in for a thorough restoration that involved replacing some corroded and damaged exterior body panels. The discarded metal was acquired by TMB Artmetal, which specializes in that sort of thing, and partnered with Christopher Ward to create this limited-edition timepiece. The metal was used to make the back plate on which the number 6 - in homage to 3527's iconic 6 GTO license plate - is etched by laser and placed under museum-grade sapphire crystal.

James May's Ferrari 488 GTB road test makes us miss Top Gear

Whoever the BBC lines up for the next iteration of Top Gear, the reality with which we're coming to grips is that the show will likely never be the same. The question is whether the departing hosts will ever be the same without each other, and without the show that brought them together. This clip could go a long way towards answering that question, though. In this video review for the Driving section of the Sunday Times, James May joined the gaggles of gathering journalists in Maranello to check out the new Ferrari 488 GTB. And suffice it to say, it's not quite as entertaining (or even as well-informed) as most of the segments in which we've grown accustomed to seeing Captain Slow driving fast cars. James does have some rather relevant experience he might have imparted, though, seeing as how he didn't just drive the ultimate version of the preceding model – he went out and bought himself a 458 Speciale shortly before losing his job. So with GBP200k of car payments to make, we're hardly surprised to see him fronting for another operation. Whether it's worthy of him or not, you'll want to watch the clip to decide for yourself.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding