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The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

Jay Leno's Garage kicks off season 2 Wednesday

A few days ago, we wrote about the upcoming season of Jerry Seinfeld's Comedians in Cars Getting Coffee. Now the second season of Jay Leno's Garage is nearly here with a full 12-episode run. The previous season did well. The first episode was CNBC's most-watched original series ever, with 916,000 viewers tuning in when it aired in early October. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The first episode of season two launches on CNBC on Wednesday, June 15th, and it focuses on supercars. Nick Cannon is one of the stars in this week's episode, and he shows off his Ferrari California – a car which Cannon likes to drive at cruising speeds. The other guests during the second season include actor-turned-racecar-driver Patrick Dempsey, comedians Tim Allen and Dan Aykroyd, musician Brad Paisley, and Caitlyn and Kendall Jenner, according to TVNewser. Related Video: News Source: CNBC via AdweekImage Credit: Getty Images Auto News Celebrities Ferrari Special and Limited Editions Supercars Jay Lenos Garage jerry seinfeld cnbc

Best speculative Ferrari Enzo successor rendering yet

While so many supposed Ferrari fanatics are just sitting on their collective hands and waiting for the Italian supercar maker to finally reveal its F150 (or whatever it'll be called) Enzo follow-up, designer Josiah LaColla has gotten busy with his Wacom tablet and set to work. The results, though quite possibly no closer to the actual F150 as any of the other renderings we've seen thus far, are lovely to behold.
Well, actually, "lovely" probably isn't the perfect descriptor - anything less than a little bit brutal wouldn't be a proper successor to the Enzo, nor would it fit the parameters laid out by the test mules we've seen so far. Accurate within the best of LaColla's ability to guess and imagine is probably a better way of looking at these designs, which show a car that has enough venting to keep the bowls of Hell cool (should Hell ever hit the autostrada at 150+ miles per hour).
We've recapitulated the designer's own words in press release form, below, so as to give you a good idea of his intentions with the design. Read, view and tell us what you think the renderings, in comments.