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Ferrari reveals LaFerrari-based FXX K in Abu Dhabi

Ever since Ferrari revealed the latest evolution of its flagship hypercar series with the debut of LaFerrari at the Geneva Motor Show last year, the question on everyone's mind – aside from how it would stack up against rivals like the McLaren P1 and Porsche 918 Spyder – is what it would look like in its ultimate, unhinged, track-focused iteration. But now we need wonder no more as the Prancing Horse marque has revealed the new FXX K. The what-letters-now, you ask? FXX K. The name is drawn from the Enzo-based FXX that kicked off the company's client development program the better part of a decade ago, but with an extra letter tacked on to signify the KERS hybrid system on board. In the FXX K, that system has been further optimized: the electric motor now delivers 187 horsepower (instead of 160) and the 6.3-liter V12 has been boosted to 848 hp (up from 789) for a total output of 1,035 prancing ponies – a solid increase from the 950 hp in the road-going LaFerrari, but at 664 pound-feet, it's down in the torque department by 51 lb-ft. Of course output isn't the end of the story, and as you can see the scarlet-clad engineers in Maranello have focused a considerable amount of energy on optimizing the aero package. The front end gets a two-part splitter derived from Ferrari's victorious GT racing program, with vertical fins along the flanks, side skirts extending between the wheels, a dynamic rear wing, vertical fin and a giant diffuser. All of this and more contributes to as much as 50 percent more downforce, aided by increased mechanical grip from the Pirelli racing slicks, with carbon-ceramic brake discs measuring 15 inches across (plus or minus, front to rear) to keep it all in check. Unveiled at Ferrari's Finali Mondiali event at the Yas Marina Circuit in Abu Dhabi, the FXX K also boasts a recalibrated electronic differential, traction control, ABS, Racing SSC (Side Slip Angle Control) and a four-mode Manetinno dial on the center console to switch between levels of electric boost. In short, Ferrari has pulled out all the stops, and we wouldn't be surprised to see the FXX K taking the Fiorano lap record for anything this side of an F1 car. The record is currently held by the 333 SP at 1:11, nine seconds ahead of the road-going LaFerrari's 1:20. That's roughly the same differential between the FXX and the Enzo on which it was based, or the 599XX Evoluzione and the 599 GTO.

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.