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Scuderia Ferrari F138 unveiled in Maranello

This is the F138, the Formula One challenger that Ferrari CEO Luca de Montezemolo describes as "hopeful" and the eighth and final version of a Scuderia Ferrari Formula One car with a V8 engine - for now. The last digit in this car's name pays homage to that cylinder count, while the first two digits represent the year; next year the regulations will mandate 1.6-liter turbocharged V6s.
The Scuderia did well in pre-season testing last year but at the first race found itself almost two seconds down on the other top teams. With no significant changes to the regulations for 2013, Ferrari focused on weight loss, making components smaller and making the package more rigid, refining every aspect of a car that's essentially an evolution of last year's F2012. The front suspension has been redesigned for aero benefit, and the rear suspension is completely new. The front and rear wings are evolutions, and there's a new air intake design above the cockpit and redesigned intakes on the sidepods. The rear bodywork forms a much narrower package around the redesigned exhaust system, and the KERS is smaller and lighter.
Getting a jump on the 2014 car that will be a clean-sheet design under the new technical regime, Ferrari has integrated the spec TAG 320 electronic controller unit to this year's car. Forbidden from raising the power performance of the engine, the F1 team has worked on maintaining that performance over the three-race life of the engine. And yes, that's a vanity panel over the stepped nose in front.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Logic3 classes up headphones with Prancing Horse

White earphones too bland for you? Black too slow? Your otherwise high-end cans just not expensive enough? Logic3 hopes to remedy your plight with its new line of Ferrari-branded earphones and headphones.
Logic3's Cavallino line is intended for the well-heeled audio enthusiast with aluminum housings covered in hand-stitched, lambskin leather. The Scuderia collection is also built with aluminum but instead of leather, the earphones' colors closely match those of the Ferrari F1 team. Yellow badges and aluminum grilles complete the look.
Both lines also include over-the-ear headphones and Bluetooth compatible dock station speakers. The Scuderia line headphones mimic the look of hearing protection worn by F1 pit crews.