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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

2015 Ferrari 458 Italia to go turbo?

Forced induction has definitely hit trend status when it comes to performance cars. Whether it's the supercharged Hellcat V8 in the Dodge Challenger SRT, the latest twin-turbocharged M3/M4 or even the entry-level speed of the Ford Fiesta ST, if you want the fastest car in any given segment, in all likelihood it has a turbo or supercharger. Even Ferrari hasn't avoided the bandwagon with the latest iteration of the California that replaces the original 4.3-liter V8 with a 3.9-liter turbo V8 offering 552 horsepower for more power and better fuel economy. If recent rumors prove true, it might not be the only Prancing Horse to use this engine for long.
According to Car in the UK, Ferrari is planning to boost the 3.9-liter V8 up to around 670 hp and place it in a refreshed 458 Italia in 2015. If true, that is an astounding increase over the version from the latest California and a roughly 70-hp improvement over the current 458 Speciale.
The extra power would come with a serious challenge of how to maintain the 458's delicious exhaust note. Turbocharged engines are often quieter than their naturally aspirated counterparts, modern Formula One cars serving as a prime example. The California may get a pass because it's more of a GT, but the 458 is the brand's bread-and-butter sports car. It needs to sound like a proper Ferrari V8. However, Car claims Maranello is a step ahead and has a complicated exhaust layout - as is the case with the California T, we might add - ready to keep much of the characteristic yelp in tact.