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Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock

Modena opens new Enzo Ferrari museum

Enzo Ferrari was one of the 20th century's racing icons, and on the 116th birthday of its founder, Ferrari opened a lavish new wing of the Enzo Ferrari Museum in Modena, Italy. The new hall is shaped like the hood of a '50s Ferrari racer on the outside and contains a century's worth of the brand's history inside. Ferrari Chairman Luca di Montezemolo and Enzo's son, Piero Ferrari, dedicated the new building on February 18.
The Enzo Ferrari Museum existed previously as two buildings, including Enzo's childhood home and his father's workshop, but the new building was created to display the Prancing Horse's full history. Projectors display images and films of Enzo's like across its walls and floors, and the cars on display represent Ferrari's most important as a driver and constructor over the past century.
The new gallery is meant to compliment the Museo Ferrari in nearby Maranello. Enzo's museum focuses squarely on Ferrari's past, and the other concentrates on brand's present and future, while still displaying some important classic models. Both will be open every day, expect for Christmas and the New Year.

2016 Canadian Grand Prix: A tale of 3 starts and 2 stops

The first curve in the Canadian Formula 1 Grand Prix happened before Turn 1. Lewis Hamilton sat on pole in the Mercedes-AMG Petronas, Sebastian Vettel in a Ferrari behind. That order changed as soon as the lights went out. Hamilton and teammate Nico Rosberg started well enough, but Vettel flew off the line, passing Hamilton in just a few meters. Vettel led through Turn 1 while Hamilton defended against Rosberg trying to pass on the outside by using the entire track. Hamilton bumped his teammate, sending Rosberg into the concrete runoff with an " infuriating but fair" maneuver Hamilton blamed on understeer. The Brit stayed second, his teammate fell to ninth by the time he rejoined the circuit and got back on the gas. The Ferrari finally looked an even match for the Mercedes, Vettel slowly building a gap out front. On Lap 11 the Honda in Jenson Button's McLaren self-ignited just after the hairpin, forcing Button to pull over on the Casino Straight. A Virtual Safety Car slowed the field, convincing Ferrari to pit its drivers. Vettel came in, handing the lead to Hamilton. The marshals cleared Button's car more quickly than expected, so the scuderia didn't get the full time advantage it expected, sending Vettel back on track seven seconds behind the Mercedes. Button's and Ferrari's unplanned stops decided the race. Ferrari had always planned to run a two-stopper, but the early pit didn't give the team a chance to gauge the ultra-soft Pirelli. The ultra-softs lasted longer than anyone expected. Hamilton only pitted once, Vettel had to pit again, and the Ferrari simply couldn't close the gap to the Mercedes even with newer tires. Post-race commentary accused Ferrari of two blunders: giving up track position, and not taking advantage of Mercedes' only known weakness of not being nearly as good in dirty air. If the ultra-softs had fallen off a performance cliff, however, Ferrari's play would have been considered daring and brilliant. Hamilton took his second win of the season, followed by a hard-driving Vettel five seconds later. Valtteri Bottas and Williams got everything right, the Finn taking advantage of a one-stop strategy, a perfectly-timed pit stop, and more unusual Red Bull issues to finish third. It's Williams' first podium of the year. Max Verstappen claimed fourth after two pit stops, holding off a frustrated Rosberg who had to make an unscheduled stop to remedy a slow puncture.