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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Harry Metcalfe drives his Ferrari Testarossa in the Sahara

Take a moment to conjure some worthy answers to this question: "What can I do in a [Ferrari] Testarossa that's a really good road journey?" Then imagine yourself saying, "Tomorrow we're off to the Sahara in my Testarossa." If you were Evo magazine impresario Harry Metcalfe, those would be the kinds of Q&A sessions you'd have with yourself, and thankfully he's put the question and the answer in a fantastic 29-minute video. That answer was 2,500-mile journey out of London, on boat from Portsmouth, England, to Santander, Spain, a ferry from Tarifa, Spain, to Tangier, Morocco, a drive to Marrakech, over the snowy alpine-looking Tizi n'Tichka Pass, to Erfoud, and then to the dunes of Sahara. It involved some bribes, a twice broken-down Testarossa, confiscation of a drone, tons of speed traps and at least one ticket, a pair of lucky pants, some phenomenal scenery, and Ferrari sounds, including a long stint off-roading on a washboard track. Plus, a lot of jealousy on our part. Enjoy. News Source: Harry's Garage via YouTube Ferrari Coupe Luxury Police/Emergency Supercars Classics Videos evo harry metcalfe morocco ferrari testarossa sahara

2016 Singapore Grand Prix Race Recap | Setting the stage for the final rounds

The Singapore Grand Prix always features a safety car. This year the nation-state got caution out of the way early: seconds after the lights went out, Toro Rosso's Carlos Sainz collided with Force India's Nico Hulkenberg, sending Hulk into the wall minus a wheel and some bodywork. The safety car led the field for three laps, then ducked into the pits so abruptly that a track marshal was still retrieving debris as race leader Nico Rosberg hit the throttle down the front straight. Rosberg avoided the pedestrian on his way to a two-second lead over Daniel Ricciardo in the Red Bull, Lewis Hamilton in the second Mercedes-AMG Petronas, and Ferrari driver Kimi Raikkonen. On Lap 8 of the 61-lap race Mercedes engineers warned Rosberg and Hamilton about brake management. Rosberg had no trouble until the waning laps of the race, his teammate inadvertently the cause. Raikkonen got ahead of Hamilton on Lap 33 while Hamilton nursed his car. Trying to get Hamilton back in front of the Ferrari, Mercedes pitted Hamilton on Lap 46 and also ordered him to turn his engine up. Ferrari debated for a lap about whether to bring Raikkonen in, finally issuing a last-second order to pit. The Finn emerged behind Hamilton, but executing the trick to get Hamilton back into third gave Ricciardo breathing room in second place. Red Bull brought Ricciardo in on Lap 48 for a set of super soft Pirellis. Returning to the track 25 seconds behind Rosberg, Ricciardo cut from one to four seconds out of that gap on every lap. By Lap 59 the Aussie was little more than a second behind the German. Had the race gone three more laps, Ricciardo might have pulled off the upset. This time Rosberg stayed in front to win his third race in a row and his first victory in Singapore, all in his 200th grand prix. Ricciardo and Hamilton completed the podium; Raikkonen claimed fourth. Sebastian Vettel wrangled an incredible fifth place after starting last; the German set the worst time on the grid when his suspension broke in Q1. Max Verstappen, having lost places at the start due to wheelspin again, recovered for sixth. Fernando Alonso made the most of his McLaren with seventh, ahead of Sergio Perez in the lone remaining Force India, a resurgent Daniil Kvyat in the Toro Rosso, and Kevin Magnussen scoring Renault's second points finish of the season. Hamilton has not had a good time of it since the end of the summer break – engine troubles in Belgium, a botched start in Italy, and zero rhythm in Singapore.