2007 Ferrari 430 Base Coupe on 2040-cars

Auto blog

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 458 Speciale speeds toward Frankfurt

When the doors open at the Frankfurt Motor Show in a few weeks, there'll be loads of new cars and new versions of existing ones. And as far as the latter category goes at least, this will undoubtedly be what show-goers will look forward to most.
What we have here is the Ferrari 458 Speciale - the successor to the 360 Challenge Stradale and 430 Scuderia, and the hard-core version of the 458 Italia. It was expected to carry the name Monte Carlo, but then Ferrari has never been fond of letting the press dictate what it would call its cars. But forget the nameplate: what really matters is what it's got to offer.
For starters, the award-winning, high-revving 4.5-liter V8 has been retuned to deliver 605 cv (596 hp by our standards), up from 562 hp in the standard 458, while torque remains the same at 398 lb-ft. But the other side of the power-to-weight ratio (quoted at 2.13 kg/cv) is the extra mass Ferrari has cut out of the equation: the 458 Speciale's dry weight is quoted at 1,290 kg (2,844 lbs), representing a significant drop from the 458 Italia's 1,485 kg (3,274 lb) curb weight.

Ferrari 330 P4 is a stunning red bolide

There are many beautiful cars in the world, and then there is the Ferrari 330 P4 that outdoes practically all of them. Combining more curves than Christina Hendricks and the singing voice of Adele, it might just be one of the most aesthetically pleasing cars ever made. In its latest video, Petrolicious takes a look at the sole remaining original P4 in existence and talks to the lucky man who gets to drive it.
Ferrari Corsa instructor Nick Longhi has the enviable task about getting behind the wheel of the V12 racer in this video, and he says it doesn't drive the way you might think. The P4 isn't out to bite drivers who aren't paying attention. Instead, he claims that the car just does everything right and helps the person at the controls be that much better.
Historically, the P4 was Ferrari's attempt in the 1967 season to take on the dominating Ford GT40. The Prancing Horse's major achievement that year was a 1-2-3 finish in the 24 Hours of Daytona, but it couldn't quite beat the Ford at the famous race at Le Mans.