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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

This Ferrari Superamerica Aerodinamico can be yours for $3 million

Introduced at the 1959 Turin Motor Show, the 400 Superamerica represented the finest and fastest grand tourer Ferrari had ever made. The Colombo-designed 3.0-liter V12 engine from the 250 GT was bored out to 4.0 liters, the drum brakes from the previous 410 Superamerica were replaced by disc brakes at all four corners, and the four-speed manual fitted with overdrive. The original convertible was followed by a svelte Aerodinamico coupe at the same show a year later, which was in turn succeeded by the longer version you see here. This was the first such long-wheelbase model Ferrari built, and was displayed at both the Earls Court Motor Show and Chicago Auto Show in 1962. It was one of only 18 made, of which 14 featured the highly desirable covered headlights. Chassis number 3931 SA was done up in silver with a black interior, has traded hands over the years between owners in the United States, Japan, and Europe. It is now consigned to RM Sotheby's for its upcoming sale in Paris on February 3, where the auction house expects it to as much as $3.6 million. The same auctioneers sold another such long-wheelbase Superamerica Aerodinamico for $2.86 million in Texas this past May, where it also sold a short-wheelbase convertible for a record $7.6 million. Sports Car Market also records that Gooding & Company sold an earlier short-wheelbase coupe for over $4 million in Scottsdale last January. Paris 3 February 2016 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico by Pininfarina - Chassis no. 3931 SA - Engine no. 3931 340 bhp, 3,967 cc SOHC V-12 engine with three Weber 40 DCZ 6 carburettors, four-speed manual transmission with overdrive, independent front suspension with unequal-length A-arms and coil springs, live rear axle with semi-elliptical leaf springs and parallel trailing arms, and four-wheel hydraulic disc brakes. Wheelbase: 2,600 mm - 1962 Earls Court and Chicago Motor Show car - The first of only 18 second-series long-wheelbase examples - Previously of the renowned Yoshiho Matsuda Collection - Beautifully presented in its original colour combination of Grigio Argento over Nero - Matching-numbers example; a grand touring Ferrari par excellence THE 400 SUPERAMERICA AERODINAMICO By the 1950s, Ferrari had established itself not only as a world-class manufacturer of sports racing cars but also as a manufacturer of the world's best grand touring cars for the road.

Luca doesn't believe in electric cars, but Ferrari will build more hybrids

Confirming what we'd long suspected, the hybrid powertrain in the Ferrari LaFerrari was not a one-time thing. "I don't believe in the electric cars, but I strongly believe in hybrids," Ferrari boss Luca Cordero di Montezemolo tells Bloomberg. It's unclear when we'll see another hybrid Ferrari, though, as the automaker's current lineup is quite fresh - the oldest model is the California, which was updated for the 2013 model year - but make no mistake, there are more electrified cars coming from Maranello. "The answer is yes," Montezemolo told Bloomberg when asked about hybrids, although he was quick to add "without exceeding." It's that last part that is key for enthusiasts of the gas engine.
Ferrari's move towards hybrid powertrains reflects a pair of trends in both the political and motorsports spheres. Politically, automakers, even exotics, are being pushed to produce cars with cleaner emissions, or in many cases, no emissions at all. Look no further than the Range Rover Hybrid, which was just announced. Formula One's push towards hybridization and smaller engines is also informing decisions at Ferrari, with the LaFerrari already using hybrid tech already inspired by the sport.
Still, it's reassuring to know that while Ferrari is pushing forward with future technologies, that the gas engine won't go the way of the manual transmission in Maranello - at least in the near term.