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Ferrari posts record profits on restricted volume
Wed, 19 Feb 2014Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.
BMW hires Ferrari chief engineer Fedeli
Wed, 08 Oct 2014There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.
Race Recap: Belgian Grand Prix is new skirmishes, same war [spoilers]
Mon, 26 Aug 2013It's been four weeks since we last saw a Formula One race, when Lewis Hamilton improbably put his Mercedes-AMG Petronas in P1 in Hungary. Even more improbably, he held onto the first spot at the finish of the race, ahead of Kimi Räikkönen in the Lotus and Sebastian Vettel in the Infiniti Red Bull.
Resuming the season at Belgium's Spa-Francorchamps circuit this weekend, Hamilton picked up his recent - and just as improbable - pole-setting form by putting the Mercedes in P1 for the fourth time in a row. The effort came during a qualifying session visited by intermittent rains and dry spells, his 54th trip to the front of the pack, tying Niki Lauda.
But neither the fireworks and surprises, the mid-field full of backmarkers, nor the tire strategies and timing choices changed the mission for the drivers in with a chance at the title: finish in front of Vettel.
