2004 Ferrari Chalange Stradale on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Here's the first production Ferrari Sergio, and it's already been delivered

Not even three months after its production announcement, Ferrari has already delivered the first Sergio, a wildly modified 458 Spider meant to honor Sergio Pininfarina, founder of the eponymous design studio that has turned out so many memorable prancing horses. Unsurprisingly, the roofless Ferrari, the first of six, was delivered to the Middle East, going to the SBH Royal Auto Gallery in the United Arab Emirates' capital, Abu Dhabi. Ferrari handed over the keys at the Yas Marina Circuit, which is currently playing host to the Finali Mondiali Ferrari, the same place the FXX K debuted earlier this week. With a 605-horsepower, 4.5-liter V8, the Sergio can hit 60 miles per hour in just three seconds, although this particular Ferrari is about a lot more than performance. The Pininfarina styling is the real focus here, giving a few lucky owners the opportunity to enjoy concept-car styling in a road-legal machine. Unlike the original Sergio, that debuted at the 2013 Geneva Motor Show, though, the production model is somewhat tamer. Blame the necessity that is the windshield. That, though is the most significant change in evidence. All the very best parts of the concept car have seemingly made it through to production, including the lovely forward-swept rollbar and the stylish black element that defines the profile. Take a look up top for the official images from Ferrari, and then scroll below for Maranello's press release. The first Ferrari Sergio arrives in the UAE Abu Dhabi, 5th December 2014 – The first Ferrari Sergio has arrived in the United Arab Emirates. It has been delivered today to its new owner, the SBH Royal Auto Gallery in the UAE, at Abu Dhabi's Yas Marina Circuit, where the Finali Mondiali Ferrari are being staged and which is home to the Ferrari World theme park. Designed by Pininfarina, just six of this incredibly limited edition roadster are being built. The car was created to celebrate the spirit and core values of the historic Cambiano company in the 60th anniversary year of its collaboration with the Prancing Horse. Needless to say, Sergio was the only possible choice of name for the model, in homage to great Sergio Pininfarina, who sealed the unique, longstanding partnership with Ferrari. The Ferrari Sergio is a genuinely radical car. It is both exclusive and spare in the sense that every single element aboard is focused entirely on performance.

Xcar celebrates Ferrari F12 Berlinetta as the end of an era

Few automakers are still making V12s. And even fewer of them are still naturally aspirated. The Bentley Continental, Rolls-Royce Wraith, BMW 760i, Mercedes S600, Pagani Huayra... they're all twin-turbocharged. That makes the Ferrari F12 Berlinetta something of a dying breed, and a masterpiece to be celebrated – as Xcar has in this latest video. With a 6.3-liter V12 up front under that long bonnet, driving 730 horsepower to the rear wheels, the F12 is old school – and perhaps the best of that old school before downsized turbocharged engines and hybrids finally take over for good. That'd consign atmospheric twelves like the Berlinetta, the Lamborghini Aventador and all those Aston Martins to the dustbin of history as the last of their kind. So take a look at what we might be missing in the video above before it's too late.