2004 Ferrari 360 Spider F1 Convertible 2-door 3.6l on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Watch this Ferrari Enzo get thrown around on farm roads

Tax the Rich, the YouTubers who seem to have sprung from some mischievous corner of the V for Vendetta universe, have somehow acquired a Ferrari Enzo for their latest trick. Last time we checked in with them, they were opposite-locking a Rolls-Royce Phantom at high speed all over a wet, muddy field. Perhaps knowing that if they repeated that with the Ferrari they'd end up with a dead stallion and a field full of carbon fiber parts, they kept the action to a mostly paved farm access road.
But still - using an Enzo for a tarmac rally stage is something we would not have though of, and there's a fair bit of water and mud, too. As Joseph Campanella used to say way back when, "What will they think of next?" Check out the video below and prepare to gaze in equal measures of shock, wonder and horror.

Ferrari 458 Speciale already sold out for first year

Ferrari tends to sell its models out extremely quickly - its wait lists are the stuff of legend. That's especially true when the cars in question are of the fastest or most exclusive variety. If new reports are to be believed, Maranello has already sold the entire 499-unit production run of its new LaFerrari hypercar, and now Australia's Motoring is claiming that Ferrari has also filled its order book for the entire first year's production run of its new 458 Speciale.
For those unfamiliar, the 458 Speciale follows in a proud line of hardcore mid-engined V8 Ferraris in the footsteps of the 360 Challenge Stradale and 430 Scuderia. It's lighter, more powerful and more aerodynamically advanced than the 458 Italia upon which it's based, and just trails half a second behind the more powerful F12 Berlinetta (and the aforementioned LaFerrari) as the third-quickest road car ever to lap the Italian automaker's Fiorano test track. That means it's quicker even than the 599 GTO and Enzo.
Although we've yet to receive official word, we're expecting a sticker price approaching $300,000 - about a quarter more than the 458 Italia. But that doesn't appear to have stopped Ferrari from raking in the orders. Check it out in our substantially updated image gallery above.