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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Ferrari 488 GTB challenges that whole 'no replacement for displacement' thing [w/video]

You can't stand in the way of progress, even if you wanted to. And the current state of affairs in the automobile industry has everyone reaching for turbochargers. That includes even a company as famous for its wailing, high-revving supercars as Ferrari. The Prancing Horse marque has galloped in to the Geneva Motor Show this year on the back of the new 488 GTB. Replacing the 458 with its atmospheric 4.5-liter V8, the new 488 GTB packs a downsized turbo eight that may be smaller at 3.9 liters, but doesn't skimp on the power – now producing 661 horsepower and 560 pound-feet of torque to trump even the ultimate 458 Speciale. Compared to the new McLaren 675LT, the 488 packs almost as many horses but even more torque, and goes well beyond the Lamborghini Huracan by both measures. Even the new Audi R8 V10 Plus can't touch it. That's the kind of progress we can get behind, but there's more to the new 488 GTB than the turbocharged engine. It's also got revised electronics, updated bodywork, enhanced aerodynamics and a revised interior. Scope it out in our slideshow of live images from the floor of the Geneva Palexpo and in the video below. THE FERRARI 488 GTB – EXTREME POWER FOR UNIQUE DRIVING PLEASURE The innovative 8-cylinder berlinetta debuts at Geneva: new design, new engine and a plethora of patented solutions Geneva, 3 March 2015 – On its official debut at the Geneva Motor Show, the Ferrari 488 GTB sets a new benchmark for the sports car sector. Forty years on from the launch of Ferrari's iconic first-ever mid-rear-engined V8 berlinetta, the 308 GTB, the Ferrari 488 GTB opens a new chapter in the history of cars with this particular architecture. Credit for this achievement must go to the Ferrari 488 GTB's revolutionary proprietary solutions which deliver a car at the top of its class in terms of power output (670 cv) with engine and response times of just 0.8 and 0.06 seconds respectively. Sophisticated dynamic vehicle controls make this performance completely controllable even on the limit by drivers of all abilities, resulting in the unique driving pleasure that only a Ferrari can deliver. Ferrari drew extensively on its experience in both Formula One and endurance racing, bringing to the road the technology that delivered victory in two editions of the 24 Hours of Le Mans and the title in the WEC (World Endurance Championship).

Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.