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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.

Ferrari might bring back the Dino, says Sergio

Dino: It's one of the most evocative, though long-dormant nameplates in automotive history. Coined after Ferrari founder Enzo's son, the badge was on a series of smaller and more affordable mid-engined sports cars produced between 1968 and 1976. And now Ferrari's boss says it could come back on the rump of an all-new Ferrari/Dino model. "It's a when not an if," says Sergio Marchionne, chief executive of Fiat Chrysler Automobiles, majority owner of the Italian sports car maker. "We know that it [Dino] is an under-used resource, but that's why we need to get it right." He agrees that a Dino model could have around 500 horsepower, be smaller and lighter than the mid-engine, V8-powered 488, and could even have a V6 engine just like the original Dinos. Ferrari collaborated on the development of the V6 engine design for Maserati and forthcoming Alfa Romeo models. A future Dino-badged model could share the same mill. "The six-cylinder response has been positive," says the CEO. Just don't go thinking that such a car would be a cheaper Ferrari. Marchionne is adamant that a Dino would not be seen as, or indeed be, a budget Ferrari. But there is the possibility that Dino could be launched as a standalone brand, just as it was at one time in the Seventies. "You don't screw around with the interests of your customers," says Marchionne, admitting he hated the Porsche Boxster model because it was seen as a cheap Porsche. Dino was originally created to compete with Porsche's 911. Enzo reasoned that he didn't want to reduce the price of his more expensive models to compete with the more affordable German sports car. Ferrari could do good business in a lower-priced arena, but Marchionne is clear that he wouldn't chase sales at the expense of the brand. "I would never try to sell another 500 cars at the expense of the Ferrari name," he says. Related Video: Image Credit: Winfried Rothermel / AP Design/Style Ferrari Supercars Sergio Marchionne ferrari dino