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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Touring displays Ferraris old and new at Villa d'Este

Arguably more than any other, Carrozzeria Touring Superleggera has long been a mainstay of the Concorso d'Eleganza Villa d'Este, and this year the coachbuilder chose to highlight its long history by showcasing two Ferraris: the first one it ever did and the most recent. The latter is the Berlinetta Lusso which Touring showcased at this year's Geneva Motor Show. A more subtle and elegant take on the visually aggressive Ferrari F12 Berlinetta, the Berlinetta Lusso is rebodied in handcrafted aluminum and carbon fiber and will be offered in a strictly limited run of five examples. The former, however, dates back a lot long than this past March. It's the 1948 Ferrari 166 MM Barchetta, one of the earliest Ferraris and the first (discounting the Auto Avio Costruzioni 815) that Touring was called on to clothe. The 166 Mille Miglia was the first car which Enzo Ferrari made in any serious numbers, but this particular show car wasn't just any example: this one was owned by Fiat chairman Gianni Agnelli. It's a fitting display from the carrozzeria that won the Design Award with the Disco Volante just two years ago, displayed the Mini Superleggera concept last year and has been part of the Concorso since 1931. Sadly for the Milanese outfit, though, the Berlinetta Lusso didn't win the coveted prize this year: that went to the Bentley EXP 10 Speed Six, which also beat out the SCG 003C, Magna Mila Plus, Aston Martin DBX, Lamborghini Asterion and Zagato Mostro. Related Video: THE FIRST AND LATEST FERRARI DRESSED BY TOURING PARADE AT CONCORSO D'ELEGANZA VILLA D'ESTE 2015 - A rare opportunity to see on stage the acclaimed Touring Berlinetta Lusso and Gianni Agnelli's Ferrari 166MM Barchetta Touring. - Touring Berlinetta Lusso competes for the Concept Cars and Prototypes Design Award. - The magnificent Barchetta owned by l'Avvocato enters the "Gentlemen's racers" class after regaining its authentic shape at Touring Superleggera restoration atelier. Touring Superleggera is embedded in the Concorso since the early editions, having debuted in 1931. The hall of fame includes, among many, the prizes assigned to Isotta Fraschini 8ASS spider, Alfa Romeo 6C 1750 Gran Sport Spider as well as Alfa Romeo 8C 2300 Spider Coupe, Pegaso Z102 Berlinetta "Thrill" and recently Alfa Romeo Disco Volante by Touring. Touring believes the Concorso is the ideal stage to showcase innovative prototypes, give rise to new stylistic trends, surprise and amaze the selected attendance".

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.