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Scuderia Ferrari dreams up the F1 car of the future

Formula One is in for a big shakeup, at least if all the parties can agree on a way forward at a meeting of the F1 commission today in Geneva. And this is the way Ferrari apparently hopes things will go. Dreamt up by the design department in Maranello, this concept represents Ferrari's vision for the F1 car of the future. Its got far more streamlined aerodynamics, a two-tier front wing, a much larger rear wing, and wheels that are still "open" but far more enveloped than anything we've seen to date, wrapped in low-profile tires like those proposed by Pirelli. The cockpit is still open as well, contrary to proposals to enclose them, with a conceptual helmet design that seems to meld into the bodywork – though we're not quite sure how that would be implemented, practically speaking. It's a pretty striking design, especially compared to the oddball shapes to which modern grand prix racers have evolved over recent years, with all their fragile appendages. Actually putting this into practice, though, is another matter entirely. Both McLaren and Red Bull were said to have shown their own evolutionary designs to the F1 strategy group, though they didn't release theirs to the public. This pie-in-the-sky proposal from Ferrari looks a bit closer to some of the radical, futuristic designs penned by Red Bull for Gran Turismo. Featured Gallery Ferrari Design Formula 1 Concept News Source: Ferrari Motorsports Ferrari Concept Cars Racing Vehicles F1 scuderia ferrari

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

F1 cars will have cockpit protection for the 2018 season

Formula 1's sanctioning body, the FIA, reported that the F1 Strategy Group decided chose the 2018 season to be the first to feature new cockpit technology to protect drivers. The decision was made to allow more time to develop the technology, instead of rushing it into use. The halo design being tested by Ferrari is still the most likely solution that uses a solid ring above and around the cockpit with a central pillar ahead of the driver. The F1 Strategy Group did say that they will be open to any other options that may develop in the coming year. Red Bull has also been developing a system that is closer to a wind-screen. The push to develop new safety technology came after Jules Bianchi's fatal crash with a recovery truck at the 2014 Japanese Grand Prix. His car slipped underneath the back of the truck leaving his head vulnerable in the impact. It is possible a device like the Halo could have prevented this, but in its current, it form wouldn't protect a driver from the sort of loose debris that hit Felipe Massa during qualifying for the 2009 Hungarian Grand Prix. Related Video: News Source: FIAImage Credit: FIA Motorsports Ferrari Safety Racing Vehicles F1 halo championship protection cockpit