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1967 Ferrari 275 GTB/4 is a love letter to Steve McQueen

There have been plenty of movie stars who've been into cars, but few genuine aficionados like Steve McQueen. The legendary King of Cool was known for driving his green Mustang and Porsche prototypes on the big screen, but in his private life, he loved his Ferrari.
There was, of course, his iconic 250 GT Lusso, but back in 1967, the actor and sometimes racer also bought a rare 275 NART Spyder. Sadly, that car was totaled a mere two days after he took possession, and there were no replacements available. So he bought this hardtop 275 GTB/4 instead.
Ferrari's Classiche department recently restored the car to pristine condition and RM Auctions sold it for over $10 million, but there's more to its story than its celebrity provenance and high hammer price. Listen to the guys who worked on it for McQueen tell the car's story in this latest video from the Aficionauto.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

LaFerrari racing prototype spotted in Southern Europe

Rumors have been circulating for a few months now that Ferrari could be gearing up to challenge for outright victory at Le Mans once again with an LMP1 racer of its own. First the head of the sports racing division hinted at the prospect, then the head of the Formula One team lent it more credence, and most recently, the chairman of the company itself confirmed the possibility. We've even heard some rumors over who could drive the thing. But what we haven't seen yet is any solid proof that the Prancing Horse marque has actually been working on such a racecar.
That could be what we're looking at it here, but then again, it might not be. Spied undergoing testing in Southern Europe, this camouflaged test mule appears to be based on the new LaFerrari supercar, but with some key modifications that indicate this isn't the road-going version. The revised aero is a dead giveaway, with that giant front splitter jutting out like a swollen lip and a massive rear wing protruding from the back. The headlights are different, it's got center-lock wheels fitted at each corner and there's a big snorkel air scoop protruding from the engine bay.
What's clear is that this is test mule has definitely been set up for the race track. The only question is, to what end? Even with all the add-ons, it's still nowhere near as extreme as the purpose-built prototypes that Audi, Toyota and Porsche will be fielding in the FIA World Endurance Championship this year, and it's missing key features like the mandatory center tailfin. It could be a platform for testing components to use on an upcoming LMP1, but if not for the aforementioned Le Mans rumors, our money would have been on something else - be it a GT racing version of LaFerrari like Maserati did with the Enzo-based MC12, or a customer track toy to follow in the footsteps of the (also Enzo-based) FXX and the 599XX that followed.